Digital Union has launched an industry-led campaign brand: #ThisIsMINE (Made in the North East), with the aim of uniting the Creative Digital industry’s many small companies to show off the collective strength of their work.
The campaign was launched at an event at the Wylam Brewery in Newcastle which brought together a raft of the region’s independent creative digital thinkers with representatives of the regional and national media to discuss the issues surrounding the industry in a move to put the sector firmly on the international map.
In an evening designed to motivate, inspire and demonstrate how the industry can raise its game even further and compete with other UK creative powerhouses on a global stage, the event showcased some of some of the North East’s high-growth digital businesses to the panel of journalists.
Digital Union encourages its members and the wider Creative Digital sector to stamp their work with the #ThisIsMINE brand as a badge of pride. Download the Digital Union Media Pack & #ThisIsMine campaign brand guidelines here.
BQ’s Suzy Jackson, Tech North’s Martin Bryant, BDaily’s Jamie Hardesty, Generator CEO Jim Mawdsley, the Financial Times’ Chris Tighe, the Journal’s Graeme Whitfield alongside Kari Owers of OPR and Ben Quigley CEO of Everything Different.
The guest journalists – including Journal business editor Graeme Whitfield, Chris Tighe of the Financial Times and Tech North‘s Martin Bryant – provided an insight into how creative firms can crack the code of having their voices heard in the media.
In a motivational keynote speech delivered at Shining The Spotlight, Generator CEO Jim Mawdsley said: “We are sick and tired of hearing about Manchester and other regions. Of course they are good at shouting about themselves but a lot of it is smoke and mirrors in my view.
“Most of their decent companies are corporate owned and, while there is nothing wrong with that, we now need to realise that this region is fiercely independent.
“As a sector, we are in charge of our own destiny and possess much more creative flair than other regions. It is time for the North East creative digital community to come of age. We need to shine the spotlight on all of the amazing work that is being produced here. We need the national media to know what we’re doing and that the North East is not only a hot bed for creative digital talent but also an amazing collaborative and dynamic cluster”.
Digital Union has now established a media pipeline for its members, with all encouraged to continue to feed through their success stories, growth announcements, staff developments and contract wins to Eleanor Forsyth: email@example.com. As well as this online resource, future editions of the printed media pack will be published quarterly.
Download the Digital Union Media Pack & #ThisIsMine brand guide lines here.
The Gen: our specially curated round-up of all the latest and greatest news, views, and events, keeping you in the loop!