Research has proven that TV is the most effective medium at driving profit and ROI across both the short and long term. This is due the scale and popularity that enable it to deliver efficient profit return at high volumes of spend. Businesses can increase investment in TV to a higher level than other media and it will continue to generate a profitable return before diminishing returns kick in.
This event will explore how TV can be used for business growth and is aimed at businesses from all sectors who might be considering TV or VOD (video on demand) advertising or creative/digital agencies who want to learn more and will cover…
- An overview of the current TV landscape both locally and nationally
- How online brands are using TV and why they are the largest sector of all TV advertisers
- How data and insights from TV can be used to optimise online marketing
The event will consist of a presentation from Thinkbox and The TV Agency followed by a panel discussion featuring speakers from ITV, Channel 4, Skyand Drummond Central.
Schedule of Event
| 10.00 | Registration & Networking |
|---|---|
| 10.30 | Presentations followed by panel debate |
| 12.30 | Networking |
| 13.00 | Close |
