Ei Make Intelligent Choice


Music industry strategic advisor, Music Futures speaker and former head of digital at Cooking Vinyl, Sammy Andrews has ended weeks of speculation by joining independent data solution developer Entertainment Intelligence (Ei) as a director.

Ei, in response to the music industry’s fragmented data problem, has developed a centralised solution capable of blending enormous volumes of consumption and social data from across an artist’s global footprint. Currently in Beta, the Ei platform absorbs millions of lines of data which it analyses, mashes and translates, thus providing a flexible, modular  means of tracking interactions such as playlist popularity.

Sammy Andrews said: “It is no secret that I’ve spent a lot of time over the years speaking publicly about the incredible wealth of data we are generating as an industry and how ludicrous it is that so many organisations and sectors within the business still don’t understand it, don’t have the facilities or resources to process it, or the ability to use it to make informed decisions to drive revenue and efficiency. Entertainment Intelligence offers all sectors of the industry an answer to these problems”.

Ei is particularly focused on the convergence of the music industries (label, publishing, live, merchandise, etc) and developing a framework that can answer the challenges this creates, as well as the changing needs of the business.

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