PR & Marketing Masterclass



Event Details


Whether it’s creating a tailored PR & Digital Marketing campaign or managing a company’s brand online, MA News Journalism Graduate, Jon, is an expert at creating dynamic content that connects. Before joining the world of marketing, Jon co-founded the North East’s first video led arts and culture webzine KYEO TV and was also the editor of the UK’s leading online publication for business, bdaily. He is now the MD of JAC Media and spends much of his time raising the profile of Generator, Digital Union and its members.

In this session, you will learn the following….

  • How to approach the media
  • How to write a killer media release
  • How to build your contacts
  • Do’s and dont’s as heard from a media savvy pro

DESCRIPTION

Whether it’s creating a tailored PR & Digital Marketing campaign or managing a company’s brand online, MA News Journalism Graduate, Jon, is an expert at creating dynamic content that connects. Before joining the world of marketing, Jon co-founded the North East’s first video led arts and culture webzine KYEO TV and was also the editor of the UK’s leading online publication for business, bdaily. He is now the MD of JAC Media and spends much of his time raising the profile of Generator, Digital Union and its members.

In this session, you will learn the following….

  • How to approach the media
  • How to write a killer media release
  • How to build your contacts
  • Do’s and dont’s as heard from a media savvy pro

Joining Jon will be Holly Peacock-Goodwin, Digital Content Director at O PR. Her session will be around how to use social and digital media to build your brand. Holly will be talking through how companies can use their owned online channels to market themselves, how they do it at O and brainstorming ideas on how you can take these learnings back into your business. Our final speaker is Natasha McDonough, Managing Director at McDonough Marketing Communications Ltd, who’s session will explain how to create a digital marketing strategy that has lead generation and the winning of new business at the heart of it.

REGISTER HERE

Registration: 9.45

Event start: 10.00

Event close: 16.00

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear

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