Music

Generator, the UK’s Leading Music Development Agency, has helped countless promoters, agents, managers, labels, publishers and artists to develop and grow. Whether you’re an established music business or just starting up, get in touch to find out how Generator can help.

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Bespoke one-to-one advice and guidance, turning creative ideas into businesses

Business Coaching

As part of our business coaching programme we’ve recruited experts in the fields of film, digital media and music who have all faced the challenges of setting up new businesses within a competitive sector. Their experiences will inform and help you to overcome obstacles and launch your business successfully. Our business coaching programme is bespoke for each beneficiary, providing the support you require, when you need it.

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Generator's comprehensive talent development programme for emerging artists building their credibility and ability to operate the music industry matrices.

Tipping Point Programme

The Tipping Point blog 

Our daily blog unearths the best new music recommended by our Tippers Network and a fortnightly mailout reaches the inbox of thousands in the industry.

Tipping Point intensive support for artists/Development Deals.

This support will stretch over a year and help prepare a small number of emerging artists for the music industry, identified using the Tipping Point blog and our trusted expert network including Sentric Music Publishing who will also assist with creative and sync opportunities alongside royalty collection.A team (manager, plugger, PR) will be built around each artist who will also access live opportunities and digital expertise improving their ability to connect with audiences, gain industry traction and break new markets.

We will support each TP artist through facilitating (up to two) releases, arranging digital and physical distribution and supplying advice around format decisions, scheduling, budgeting and marketing and promotion. Each artist will also perform at a high-profile Tipping Point showcase at the Great Escape in Brighton.

Tipping Point Masterclasses 

A larger number of artists and music professionals will be able to sign up to a set number of masterclasses that we will deliver regionally and with partners throughout the UK.By predicting and responding to industry trends, these masterclasses will help equip emerging artists with the information, contacts, advice and guidance they need to progress within the music industry.

Bigger Beat Advice Sessions 

These free, hour-long weekly sessions take place every Thursday at the Generator office in the Ouseburn, Newcastle. Sign up to discuss advice on any (music related) subject of your choice. Email ged@generator.org.uk or call on (0191) 255 4468 to make an appointment.

 

Case Study:

London band Eliza and the Bear received intensive support through the Tipping Point programme. Working alongside the band and management we helped to build a sustainable team and to oversee strategies of 12 months. The band have received extensive radio and media coverage, have supported Paramore and Imagine Dragons and recently signed to Capitol Records. Generator has also supported Azekel, Fé, Blessa and The Lake Poets.

Generator gratefully acknowledges support from PRS for Music Foundation

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Evolution Emerging: The North East’s biggest event for emerging music

Evolution Emerging

Evolution Emerging is the North East’s biggest event for emerging music.

Whether you’re an artist looking to get noticed or a music fan looking for the best new music in the region and beyond, Evolution Emerging should be on your radar!

The one day festival sees 40+ emerging artists playing alongside special guest headliners and artists unearthed through our innovative Tipping Point blog

The event continues to unearth countless new artists from the North East and beyond and has previously showcased notable performances from the likes of Nadine ShahHyde and BeastLanterns on the LakeBeth Jeans HoughtonEliza and the BearLisbon,ShieldsThe Lake Poets and Lulu James.

 

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Generator's comprehensive package of support for SME and start up businesses

Business Support

Whether you’re an individual with a business idea, or a company looking to expand and seek new opportunities, we have the expertise to help you.

Our unique business support programme for the creative industry has become a national benchmark. Since 2010, we have helped start or develop over 450 North East businesses through our innovative range of support provision. As well as our excellent business coaching, digital literacy and IFD programmes (links), our business support brings growth and networking opportunities to regional businesses through the following portfolio:

  • 1 and 2 day Masterclasses
  • Networking Events
  • Business Seminars
  • COMPACT Evening Classes
  • Funding Advice
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Enabling businesses online presence through our Digital Literacy programme

Digital Literacy Programme

Generator’s Digital Literacy Programme is delivered over one month taking beneficiaries through intense digital literacy mentoring sessions, designed to improve their growth opportunities, digital technology & platform utilisation, business to consumer relationships and digital data analysis & usage.

The programme will offer beneficiaries the chance to create an improved digital presence, and become educated in the use of new innovations, helping to better understand how to use these to maximise opportunities – apps, websites, microsites, blog mechanisms, eCommerce, purchase and streaming access platforms. This will be carried out via flexible one-to-one mentoring sessions.

If you feel you need to improve your businesses convergence with the digital world, contact us and we can assess what we can do for you. We use the very best developers to provide solutions to help you increase efficiency and reach new target markets.

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Refine your skills in song writing, production and mixing in local recording studios with help from industry technicians, managers, and artists

Learn from inspiring national guests and make new contacts with like-minded regional businesses

Networking and Masterclasses

Generator provide regular Masterclasses and Networking opportunities for businesses to connect and learn. From the Summer Net Together, to the highly successful UX Day with BBC UX we are proud to be bringing first class support to the region. If you have any suggestions for future one off events or masterclasses, please get in touch.

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The Gen: the latest news, events and jobs from the world of music and tech to your inbox

The Gen

The Gen is Generator’s flagship newsletter – bringing you the latest news, views, events and jobs from the world of music in a specially curated round-up!

Delivered fortnightly to your inbox we separate the wheat from the chaff and the chiff from the chuff.

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The Tipping Point: Unearthing and developing the best new music in the UK

The Tipping Point

The Tipping Point unearths the best new music coming out of the UK, tipping the best tracks, videos and tour news five days a week, with thousands of music industry figures receiving fortnightly email roundups.

We discover our music via a unique Tippers Network of reliable tastemakers across the UK. Unlike many music blogs, we do not depend on PR spin and as such are one of the first to hear about buzz artists. Our Tippers are the most ‘ear-to-the-ground’ tastemakers in all areas of the country.

The Tipping Point

Generator gratefully acknowledges support from PRS for Music Foundation

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Most recent tips:

  • Songwriting: Business Approaches

    23 Sep

Songwriting: Business Approaches

23-09-2017 10:00 Loft Music Studios

Over two Saturdays this double-header masterclass will give you a crash course in both the creative and business approaches in the craft of songwriting. From the initial spark of an idea to getting your track signed, we will cover it all.

These masterclasses are aimed at songwriters, producers, solo artists and bands.

MORNING SESSION
Presentations and panel discussion with our three guests, followed by a Q&A.

1. Keith Armstrong is currently best known as the manager and publisher of internationally successful singer-songwriter Jake Bugg, but he has had a 30-odd year career in all areas of the music business. He managed one of the biggest worldwide acts of the 90s (The Lighthouse Family) and then went on to set up his own label, Kitchenware Records, having considerable success with acts such as The Editors. His new focus in publishing and back into managing find him ideally suited to talk about the business side of songwriting. He will reveal how sessions have worked with Jake and how, as a budding writer, you might be best able to make a business out of it.

2. Jenny Jones works as a sync specialist for Ninja Tune (Cinematic Orchestra, Bonobo, Thundercat). Jenny works for their publishing arm Just Isn’t Music on sync – placing existing songs in film, tv and adverts. She will be revealing exactly how that happens, what money is involved, how the legal side works and also how you might be best prepared to get your songs synced.

3. Steven Braines is the main man behind management company The Weird and the Wonderful. He started out scouting for Zomba Publishing (M.I.A., Daft Punk, Vampire Weekend) then moved to managing artists such as Tricky and Magda before getting a number one with KDA. His artists have writing credits with Nicki Minaj and Katy Perry and have collaborated with artists from Aloe Blac to sync queen Lisa Gerrard. One of Steven’s current artists is internationally renowned dance music star Maya Jane Coles. He is the youngest ever board member of the Music Managers Forum and is also on the board of the AFEM. Steven will be revealing more about a career as a songwriter/producer and how you might attract a publisher partner, managers and labels.

AFTERNOON SESSION
Private 1-to-1 meetings with Keith Armstrong, Jenny Jones and Steven Braines. This gives you the chance to speak directly to big players in the industry specifically about YOUR songs and how to make deals happen, how to get into great writing sessions and how to get that money to flow! It is also a great opportunity to play some of your material to our experts and get some honest industry feedback. Each meeting will be 15-30mins in length. This is a new idea we are trying to combat the typical scrum to speak to guests after an event!

 

Please note*

By registering for this event you are registering for the morning session. You can apply for the opportunity for a one-to-one session with a representative from Ninja Tune or Universal during the registration process. As numbers are expected to be high we can’t guarantee that everyone will be able to participate in the afternoon session but we will inform you prior to the event.

Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear

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