O Gets The Green Light With Energy Efficient Clients

Low-emission vehicle adoption, EV charging infrastructure and car-sharing are three new contracts won whose communications strategy is to spark positive change in reducing emissions across the UK.

Durham-headquartered Elmtronics, a UK independent supplier of electric car charging services and EV chargers, is the latest of the new client wins to work with O on its national brand communications strategy and regional rollout PR campaign. Making EV charging easier both commercially and domestically, Elmtronics currently installs over 2500 electric car charging stations across the UK.

Dan Martin, chief executive at Elmtronics, said: “We see a world where charging your electric vehicle is fully inclusive and accessible to all, whether you are a major corporate with a fleet of thousands of cars or a single householder.

“We chose to work with O because of their accessibility and creativity, they were immediately enthusiastic about our brand, understood our goals and had ambitious ideas to take us on our national rollout.”

Also joining O’s client list is national car club Co-wheels which provides low-emission, hybrid and electric cars on a pay-as-you-go basis and Go Ultra Low North East, an initiative which raises awareness of ultra-low emission vehicles, their benefits and works to de-mystify the questions around driving electric vehicles.

Kari Owers, managing director at O, said: “Energy efficiency is an important agenda and we are pleased to be able to work with local companies leading the way both on a regional and national basis making a real difference for our future.”

O’s first foray into the EV world was a national influencer relations campaign for motor dealer Lookers. O worked with its network of social media influencers all over the UK including Glasgow, Essex, Yorkshire, Manchester and the North East to test drive an electric vehicle and share their experiences on social media. The campaign coincided with Lookers’ fundraising challenge for automotive charity Ben, which saw the company’s whole workforce race 2,000 miles across the UK to raise money and awareness of electric vehicles.

Heike O’Leary, marketing director at Lookers, said: “The Lookers Electric Charge was a big success and, as well as raising money for industry charity BEN, allowed us to showcase a range of fantastic electric and hybrid cars. A big part of this was the national influencer campaign, which allowed us to put these products in front of a hugely diverse audience.”

Kari continued: “It’s been a fantastic journey for us to witness first-hand the benefits that come with using electric vehicles. People are becoming more conscious about climate change and how they can make simple adjustments in their lives for the planet. Mixing traditional and social media in these creative strategies have helped us reach a whole new audience out there for EVs.”