Condé Nast, the owners of Vanity Fair, The New Yorker, Vogue and Wired has acquired taste making music website Pitchfork with immediate effect.
Pitchfork was founded in 1995 by Schreiber and has grown to be one of the most authoritative music wesbites, also expanding to feature a live division with festivals in Chicago and Paris. In 2014, Pitchfork also went against the grain to launch ‘The Pitchfork Review’, a quarterly print magazine and this will reportedly continue under Condé Nast’s ownership.
Pitchfork Founder and Chief Executive Ryan Schreiber said: “Pitchfork is incredibly fortunate to have found in Condé Nast a team of people who share our commitment to editorial excellence”.
Schreiber continued: “Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform”.
In an email to staff and as reported by The New Yorker, Condé Nast’s Chief Executive Bob Sauerberg said that the deal “Reinforces our commitment to building Condé Nast’s premium digital network, focusing on distinctive editorial voices and engaging high-value millennial audiences”.
Yes, his fingers actually typed the words “Engaging high-value millennial audiences”. Sauerberg strikes The Gen as a guy who places high value on “reaching out” to “connect”.
In addition to the aforementioned titles, Condé Nast also owns GQ, Tatler and technology website Ars Technica.
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