The 34 organisations chosen as partners are working at the frontline of talent development in the UK, supporting a broad range of music creators across different music genres and UK regions. This reflects PRS Foundation’s commitment to supporting composers and songwriters of all backgrounds either through direct investment or by helping organisations which nurture music creators and promote their music to audiences at home and overseas.
Funded by PRS Foundation, Generator’s The Tipping Point programme consists of a new music blog and discovery platform that promotes emerging talent, facilitates releases, builds teams around each artist, secures live opportunities and provides digital expertise to connect with audiences, gain industry traction and break new markets. Support for 2017-18 allows Generator to provide multi-faceted creative and professional support for regional and national emerging artists.
Generator discovered Bryde via The Tipping Point pairing her with producer Bill Ryder-Jones from The Coral to record an EP and single. The release led to Bryde being covered by multiple taste-makers in the UK including The Line of Best Fit, Clash & The 405 whilst making inroads in the US premiering on influential site Consequence of Sound. This was supplemented with over 40 blog pieces on Hype Machine affiliated sites and print coverage being secured in Sunday Times Culture Magazine as Track of the Week. The exposure at radio included support at BBC Radio 1 from Huw Stephens & Phil Taggert, Janice Long at Radio 2, John Kennedy at Radio X and Tom Robinson at BBC 6 Music.
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