Rdio is set to launch a series of new stations curated and programmed by labels including Sub Pop, Capitol, Domino and XL.
Proving that curation is very much the battleground for streaming services now, Rdio’s music programmers collaborated directly with the labels to compile music recommendations representative of what the labels offer.
The new stations are available across all Rdio tiers and are launching in Australia, Mexico, Brazil, India and Asia, with additional stations added to the current offering available in the US, Canada and UK.
Rdio CEO Anthony Bay said: “In keeping with our objective of providing the world’s best Internet radio experience, we are proud to partner with key influencers and the label community to program their own branded stations. These stations not only help extend each labels’ brand presence but they also let our listeners anywhere in the world discover music from credible brands that they trust and respect”.
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