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Release Yourself

Designed to guide artists through the process of releasing their first tracks

Release Yourself is our programme with industry titans Chelsea Wood and Andrew Archer, guiding artists through a process of releasing music through the right channels with a promotion strategy, ensuring that all the correct registrations are in place so you can make money.

About the Programme

Credit: Victoria Wai Photography

This is a rolling programme that started in 2020 to support the release of cutting edge North East new music through a uniquely structured programme.

Applications are open on a rolling basis so get in touch at mail@generator.org.uk if you would be interested in applying!

As part of the process, we will assist in the following:

Registration

At this stage, we will work with the artist to ensure they have all the correct registrations in place to make the most of releasing the track.

Structure and Release Strategy

Talking artist through the timescale for release and explain the key fundamental elements that need to be in place to ensure the optimum success of the release.

Credit: Victoria Wai Photography

Digital Marketing Strategy

We will construct for the artist, a social media strategy for the release and plan appropriate content to build anticipation and promotion before, at, and post-release date.

Implementation

At this stage, we will be taking the artist through the process of uploading the tracks as well as how the artist might engage with PR. In the weeks leading up the release and for a few weeks after release, either industry professional Andrew Archer (Loft Music) or Chelsea Wood (Wood Management) will engage with the artist on a one-to-one basis to allow for debriefing and exploration of next steps. This period may include discussing tactics for engaging with and applying for playing at festivals as well as other showcasing events.

You'll be working with...

Chelsea Wood

Chelsea Wood is an experienced artist manager from the North East. She has worked on global campaigns for the likes of Nina Nesbitt, Ella Henderson and Grammy Award winner Foxes.

Chelsea started in the music industry over a decade ago managing a pop/rock band in Newcastle and running North East’s ‘Blast Recording Studio’ which saw the likes of Sam Fender, Take That and The Marmozets using its facilities. She went onto move to London where she helped secure over 1 billion streams on Nina Nesbitt’s record, tour managed four American headline and support tours, created a breakthrough strategy for her clients on Tik Tok, generated over £80,000 worth of funding for her acts and headed up indie label ‘Truth Records’ as marketing manager for their releases with Cody Frost and Oz Music.

Chelsea has worked globally with all of the major and Indie record labels, publishers, sync agents and live agents and has a keen interest in supporting the next generation of talent based in the North East.

Andrew Archer

Andrew has been working in the music industry for over 20 years, having started at Global Underground, the internationally renowned dance music brand, from its inception in 1996 until leaving to run Loft Music full time in 2007, and was an instrumental figure in Global Underground’s success.

Loft Music creates and licenses music to some of the world’s leading entertainment brands, including Sony, EA Sports and CBS Television for titles such as Gran Turismo, CSI: New York and SSX Tricky.

For the past 5 years, Loft Music has been back working with Global Underground. Andrew is now Label Manager and runs the label, roles include licensing, royalty accounting, artist liaison, manufacturing, distribution, D2C sales, social media management, tour support and anything else that is needed within this ever-changing industry.

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