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#DUSocial Podcasting Masterclass – A Round-Up

The Masterclass was split into 2 main sections: Recording and Distribution. Ian kicked off the Masterclass by giving us a bit of an insight into the reality of starting a podcast, and the level of work that goes into...

Social Media Masterclasses Set To Launch in 2019

Following the success of previous social media workshops hosted by Generator, which runs Digital Union, the #DUSocial series, set to launch in January, consists of monthly half-day masterclasses offering high-quality guidance and expert insight into the ever-changing world of...

Halloween Marketing Can Be Scarily Good for Your Brand

Halloween is fast approaching and now is the perfect opportunity for you to have some fun with your brand. You’re probably thinking “What’s the point, it’s just Halloween, will this have a real impact or lead to an ROI?” or “I don’t...

Stand Out From The Crowd With Your Influencer Marketing Campaign

Despite issues of transparency with some influencers/celebrities not using appropriate hashtags such as #ad or #spon, this marketing trend continues to grow in popularity and doesn’t seem to be slowing down any time soon. Due to the increased number...

Top 5 Benefits Of Social Media In The Workplace

Social media certainly has its disadvantages, however, there are so many benefits it can bring to the workplace, from communication to promotion. If a workplace has a social media ban, it is likely the employees are ignoring the ban...

Strong Brand Storytelling: Going Beyond The Product

You’ve probably all heard the saying that “people buy from people” – when we interact with a brand and ultimately become a customer, we want to know that our business is going to someone who we relate to in...

The Rise of Digital Risks

The use of social media and digital marketing in business has been growing exponentially for a number of years. Retailers in particular are investing in online visual tools to drive growth. It is understandable that businesses are eager to...

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