Following on from successful artist development campaigns with the likes of Azekel, Eliza and The Bear and The Lake Poets in 2016, we launched a new program of development deals with the aim of nurturing and building artist profiles to the UK industry.
Identified artists are supported by a handpicked team over a 12-month period which sees support from a manager, a plugger, PR campaigns, an agent and the facilitation of two releases. There is also access to live opportunities such as the Evolution Emerging festival as well as digital marketing expertise, improving the artists abilities to connect with audiences, gain industry traction and break new markets.
The deal also includes a joint-venture with Sentric Music Publishing who will assist with creative and sync opportunities alongside royalty collection. Artists will perform at a high-profile Tipping Point showcase at the Great Escape in Brighton which has recently hosted the likes of Clean Cut Kid, The Big Moon, Ady Suleiman and Cape Cub in recent years.