Powering
the
north
to
lead
in
music,
culture
&
creativity

From Grassroots scenes to global stages, Generator is driving cultural and creative change across the North

Generator is the North’s leading music development agency. Since 1991, we’ve been breaking barriers, building careers, and pushing boundaries.

We don’t just talk about the future - we create it.

We give talent, creative entrepreneurs and industry professionals the tools, connections and platforms they need to grow and thrive. Whether it’s developing artists, backing startups or opening doors to global opportunities, Generator turns ambition into action.

Our Work

Our programmes, partnerships and community projects champion innovation, strengthen the creative economy, and ensure the North leads the way in music, culture and creativity.


We develop talent, grow networks, and create space for new voices - helping Northern artists, entrepreneurs and communities thrive in a rapidly changing creative landscape.


Because the creative North shouldn’t just be part of the conversation - it should be leading it.

Before Generator, the industry felt out of reach. Now I’m in it — with world-class opportunities and the chance to build a real career doing what I love.

We collaborate with
the best to deliver
real results.

From global brands to grassroots changemakers, our work is powered by partnerships.

Together, we amplify Northern voices and make big things happen.

We’re here to put the North of England on the global map. Empowering talent, communities and businesses to shape the future of music, culture and creativity.

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News & Views

The latest from across the Generator network - projects, people, partnerships and perspectives. 

Stay up to date with what we’re doing, who we’re working with, and how we’re shaping the future of music, culture and creativity in the North.

We’re Not Waiting For Permission Anymore

A music development agency in the North has used an event in the heart of London to call for

Community First: How We’re Powering the North’s Creative Culture

At Generator, community is not just something we serve. It’s something we build with. For

Generator x Warner Music UK Internship

When we say we are building real pathways into the music industry, we mean it. In early 2024,

Stay in the know

Get the latest on our programmes, open calls, events and stories - direct from Generator HQ.

Sign up for updates and be part of the movement shaping the future of music, culture and creativity in the North.

Technical Skills Course

Want a career in the live music industry?

Dream of working behind the scenes at festivals or live gigs? Our Technical Skills course offers hands-on training in live events production, led by experienced industry pros at iconic local venues. It’s completely free and we’re recruiting now. Take your first step into the live music industry.

Proudly based in the North of England

Newcastle Office: Generator, The Live Theatre, 27 – 29 Broad Chare, Newcastle Upon Tyne, NE1 3DQ

Tees Valley Office: Generator, Unit 12, The BIS, 13-17 Whitby St, Hartlepool TS24 7AD

© Generator 2025 - All rights reserved.