About Generator

Drew Lam from Spotify delivering a talk at the Tipping Point 2019 conference

Our Mission

Generator's mission is to create, develop and maintain a sustainable music industry in the North East that ensures access for all.

We want to make noise here in the North, retain talent and develop powerful pathways into the industry, without the need to leave the area.

Meet the Team

What We Do

participants taking part in the hexagon experiment at cobalt

Founded in 1991, Generator’s vision is to create a sustainable music industry in the North East that ensures access without barriers. By 2027, we will build on our 30-year legacy to become the UK’s leading creative development agency.

Generator has a longstanding reputation for developing exceptional new artists, creative enterprises and business opportunities, connecting people & communities for the development of the creative industries in the North East.

We are guided by four core pillars in everything that we do; skills, talent development, community & partnerships, that build & nurture a thriving sector.

Who We Are

You’re only as good as the people around you, and that’s why we are proud to have a talented and dedicated team driven by a shared enthusiasm for the North East’s creative industries.

The driving force behind Generator isn’t limited to just our core team, but also the incredible organisations that provide us with the funding necessary to deliver our value-packed projects, an experienced Board of Directors, and our newly-formed Youth Advisory Board.

How We Do It

Get into music

From intimate masterclasses to inspiring panel discussions, jam-packed conferences, and full-week residencies, our music and creative development programmes cover every corner of the industry and equip participants with the skills, knowledge and expertise to make it in music.
Gain Skills

Our landmark Skills For Growth programme with North of Tyne Combined Authority will see the introduction of groundbreaking new technical qualifications for the live sector, hands on workshops, one of a kind events and unprecedented learning opportunities.
Grow your community

Community, networks and partnerships are at the heart of everything we do and sitting at the very centre is our creative and cultural networking organisation Generator Union. An exciting collective of innovators, creators and makers, we provide opportunities to connect, create and collaborate all year round.

Partner with Generator

Help us make noise in the North and become a partner.

Contact Us

What We Do

Who We Are

Our People

How We Do It