Our work
Generator gives music talent, creative entrepreneurs, and businesses the tools, connections, and platforms they need to grow and thrive. Whether it’s developing artists, backing innovative start-ups, or opening doors to international stages - we turn ambition into action.
Our Pillars
Talent & Skills
We provide practical skills, training, and mentorship for emerging artists and industry professionals at all career stages.
Industry development
We create strategic opportunities and projects that amplify Northern music regionally, nationally, and internationally.
Partnerships
We build influential partnerships, attract investment, and advocate for Northern music and creative industries.
Community
How We're Building a Future for Black Music in the North Behind the scenes of our Black Music Incubator and why it matters.
How We're Building a Future for Black Music in the North
Behind the scenes of our Black Music Incubator and why it matters.
Black Incubator Project
We don’t just support the industry - we build it.
From launching labels to leading multi-million-pound regional strategies, Generator powers bold new infrastructure across the North.
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Backed by Tees Valley Combined Authority. Delivering £2m+ of investment to build a thriving local music ecosystem - supporting artists, venues, promoters and studios.
Talent + Skills development
For artists. For industry. For your next step.
Whether you're just starting out, already established, or looking for tailored support - we offer advice, mentoring, and hands-on programmes to help you grow.
Music Industry Advisory Group
Free, one-to-one advice from industry experts.
Our MIAG network connects North East artists and professionals with trusted advisors for tailored support on everything from music law to mastering.
News + Views
Real stories. Real results.
See how our work is making a difference – from artist breakthroughs to bold partnerships and behind-the-scenes insight.
The North of England takes the Global Stage at SXSW Austin
2026 Mercury Prize returns to Newcastle Following its biggest year yet in 2025
From Tees Valley to Hertford: Sonic Futures Artists Step Into the Spotlight
Work with us?
Our programmes, partnerships, and export initiatives make sure the next generation of talent and industry leaders don’t just succeed - they set the agenda.
Interested in working with us?
