Our work

Generator gives music talent, creative entrepreneurs, and businesses the tools, connections, and platforms they need to grow and thrive. Whether it’s developing artists, backing innovative start-ups, or opening doors to international stages
- we turn ambition into action.

Our Pillars

Talent & Skills

We provide practical skills, training, and
 mentorship for emerging artists and industry
 professionals at
 all career stages.

Industry development

We create strategic
opportunities and
projects that amplify Northern music
regionally, nationally,
and internationally.

Partnerships

We build influential
 partnerships, attract investment, and
 advocate for
 Northern music and creative industries.

How We're Building a Future for Black Music in the North Behind the scenes of our Black Music Incubator and why it matters.

How We're Building a Future for Black Music in the North

Behind the scenes of our Black Music Incubator and why it matters.

Featured

Black Incubator Project

North East headquartered music development agency, Generator and Yaw Owusu’s Nothin But The Music creative consultancy organisation, which is based in Liverpool, have announced the expansion of its collaborative Black Music Incubator...
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We don’t just support the industry - we build it.

From launching labels to leading multi-million-pound regional strategies, Generator powers bold new infrastructure across the North.

A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.

Backed by Tees Valley Combined Authority. Delivering £2m+ of investment to build a thriving local music ecosystem - supporting artists, venues, promoters and studios.

Talent + Skills development

For artists. For industry. For your next step.


Whether you're just starting out, already established, or looking for tailored support - we offer advice, mentoring, and hands-on programmes to help you grow.

Music Industry Advisory Group

Free, one-to-one advice from industry experts.


Our MIAG network connects North East artists and professionals with trusted advisors for tailored support on everything from music law to mastering.

News + Views

Real stories. Real results.


See how our work is making a difference – from artist breakthroughs to bold partnerships and behind-the-scenes insight.

Community First: How We’re Powering the North’s Creative Culture

At Generator, community is not just something we serve. It’s something we build with. For

The Mercury prize moves to Newcastle

To mark the Mercury Prize’s move to Newcastle, Generator – the North’s leading music

Interval Records, appoints Josh Daniel as label manager.

Generator’s new label, Interval Records, appoints Josh Daniel as label manager.

Work with us?

Our programmes, partnerships, and export initiatives make sure the next generation of talent and industry leaders don’t just succeed - they set the agenda.

Interested in working with us?

Proudly based in the North East

Generator, Floor 1, Live Theatre. 27-29 Broad Chare, Newcastle upon Tyne, NE1 3DQ

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