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About Generator

Drew Lam from Spotify delivering a talk at the Tipping Point 2019 conference

Our Mission

To support and enable musicians, artists, and those working in the digital creative industries to reach their full potential in their chosen career path, right here in the North East.

Meet the Team

What We Do

participants taking part in the hexagon experiment at cobalt

Based in Newcastle Upon Tyne, Generator was formed in 1991 originally as a music development agency. Over the years, we have changed and formed into what we are now – a support agency for the North East’s music and creative digital industries on a mission to support and empower individual talent.

Each programme we run is designed with the individual, and the changing sector needs, in mind. From Tipping Point, our music development programme, to Digital Union, a collective of digital creative professionals, our dedicated team strive to bring you the most value and relevant support possible.

From masterclasses to songwriting residencies, morning networking sessions for the digital sector, fully-funded business coaching, or even a one-off music industry advice session, there’s something to suit every individual. We recruit only the best talent from across the UK to deliver our masterclasses, business coaching, and advice sessions.


Who We Are

You’re only as good as the people around you, and that’s why we are proud to have a talented and dedicated team driven by a shared enthusiasm for the North East’s creative industries.

The driving force behind Generator isn’t limited to just our core team, but also the incredible organisations that provide us with the funding necessary to deliver our value-packed projects, an experienced Board of Directors, and our newly-formed Youth Advisory Board.

Explore the links to the left to find out more.

How We Do It

  • attendees taking part in the digital bootcamp

    Digital & Creative Masterclasses & Events

    From intimate masterclasses to panel discussions and conferences, past events include: PR, Bid & Tender Writing, Digital Marketing, Copywriting, Podcasting, Videography, UX, SEO and Accounting.

  • nadine shah at the production skills residency talking to participants

    Music Masterclasses, Events & Residencies

    From intimate masterclasses to panel discussions, conferences, and full-week residencies, past events include: Production Skills, Songwriting, Releasing Your First Tracks, Navigating the Law of the Music Industry, Branding Yourself as a Musician, and Digital Marketing for Musicians.

  • a business coach working with his mentees

    Business Coaching

    We are currently able to offer 12 hours of fully-funded, tailored business coaching to eligible businesses through the Supply Chain North East programme.

    Specialist areas include: creative and digital media, music, sales and marketing, digital transformation and business growth.

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