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About Generator

About Generator

Established over 25 years ago, Generator has grown to be the leading music sector development agency in the UK and the only one to work on developing artistic talent and businesses.

Following the mass disruption and digital transformation of the music industry, Generator saw an opportunity to apply the same level of support to other industries and is now working extensively in the creative and digital sectors, providing invaluable assistance and advice to support individuals and businesses of all sizes leading to sector growth and success. This includes utilising extensive experience to offer a range of services including business growth programmes and specialised events through three distinct strands.

Generator applies innovative business strategies to aid sector growth by outlining a pathway that can take you and your business from Garage to Global. This includes our Ladders service for young entrepreneurs, Digital Bootcamp for graduates and career changers looking to equip themselves in careers in the digital sector, Masterclasses aimed at business leaders and team members leading to both professional development and business expansion, Business Coaching, and a ground-breaking Scale Up service for digital businesses looking to achieve significant growth.

Digital Union seeks to build, represent, and lead the North East digital cluster and has become the largest collective of creative digital businesses in the region enabling collaboration, business support, mentoring, business development opportunities, marketing assistance, and more. The aim is to ensure that national and international business leaders are engaged with the North East sector and champion and facilitate a collaborative approach to working in the North East. It is Digital Union and it’s members that inform the services that Generator offer and ensure they are right for the sectors we serve.

Our Tipping Point offering discovers, nurtures and promotes the best new music talent from across the UK. The programme provides emerging artists wanting to build their credibility and further understand the complexities of the industry while exposing them to the music industry at all levels. We also have various programmes to help bring music to people who wouldn’t ordinarily have access. In addition, every year we run Evolution Emerging festival to showcase strong emerging talent from out home region – the North East and further connect artists to industry heavyweights.

I am impressed by the potential of Generator - the leading music development agency in the UK set up 20 years ago with the aim of developing a more sustainable music industry in the north.

Lord Shipley
Parliament
  • Service

    Business Coaching

    Our business coaching service is available to creative and digital businesses in the North East.

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  • Service

    The North East Innovation Fund

    Do you live for innovation? Do you have an exciting idea that could help break your business into new markets? Are you looking to scale up and know how to get your business to that next level? Do you operate in the North East LEP area? If so, you could access £10,000 as part of the Innovation Fund delivered by Generator and Auxin.

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  • Service

    Digital Support

    Our digital support service is designed to improve your digital presence and increase your technical skills enabling you to increase your reach and relationship with your customers.

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  • Service

    Startup Loans

    Start Up Loans is a government-backed scheme, providing repayable loans and mentoring to individuals in the UK with a viable business idea but no access to finance.

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  • Service

    Digital Union

    Digital Union is the largest collective of creative and digital businesses operating in the North East of England.

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  • Service

    Ladders

    Ladders is aimed at helping 18-24 year olds, get a foot in the door. Over 12 weeks, you’ll work with an industry mentor to develop your skills in either film, music or software development. You’ll learn valuable employability skills, develop your CV, visit local companies, and build that all-important network.

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  • Service

    Tipping Point

    Tipping Point is at the forefront of emerging music and one of the UK's leading talent development agencies.

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  • Service

    Scale Up

    The Scale Up Programme is designed for those businesses that are at a critical stage in their development. Past the start-up phase and progressing toward becoming more established. We are looking for businesses who have already grown organically to a reasonable size (6+ employees) and ready to double that, but not sure how to get there.

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  • Service

    Digital Bootcamp

    Digital Bootcamp is the only one like it in the UK. It is an industry standard, hands-on course which will enhance you and your teams’ digital skills, propelling your workforce into the present and setting you up for the future.

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