About
Generator is the North’s leading music development organisation. Since 1991, we’ve been breaking barriers, building careers, and pushing boundaries.
We don’t just talk about the future - we create it. From grassroots scenes to global stages, we make sure talent from the North is heard, seen, and taken seriously on the world stage.
Where talent meets opportunity
We give music talent, creative entrepreneurs, and businesses the tools, connections, and platforms they need to grow and thrive. Whether it’s developing artists, backing innovative startups, or opening doors to international opportunities, we turn ambition into action.
From North East England to the World
The North is ready to lead. The talent is here. The ideas are here. The future of music and creativity belongs here. We believe anyone with vision and drive should have the opportunity to succeed - no matter where they come from.
Generator is here to level the playing field, build a sustainable industry, and create a lasting legacy for music, culture, and creative business in the North.
We collaborate with the best to deliver real results.
From global brands to grassroots changemakers, our work is powered by partnerships. Together, we amplify Northern voices and make big things happen.
Want to join us? Get in touch
We put people first
People are at the heart of everything we do. We invest in talent, nurture teams, and create real opportunities.
By bringing the right people together, we build something bigger than ourselves - stronger businesses, stronger communities, and a stronger industry.
Keychange
We’re proud members of the Keychange network, raising the volume of underrepresented voices across the music industry and committing to gender equality across our programmes, partnerships, and platforms
Living Wage Employer
Generator is a certified Living Wage Employer, ensuring fair pay and real access to opportunity - no matter your background, role or starting point.
We’re always open to new partnerships and collaborative projects.
From music and culture to education, tech, and creative business - if you're serious about making real change in the North, we want to hear from you.
Let’s build something bold.
