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DIGITAL BOOTCAMP

Get your new starters up to speed with practical project briefs & design sprints, delivered by our partners hedgehog lab, Orange Bus and Gospelware, along with soft skills workshops & networking events. 

To find out more click here.

  • Generator UX Day

    17 Jan

  • PR & Marketing Masterclass

    18 Jan

  • MUSIC MASTERS SERIES: GET THE GIGS

    25 Jan

  • Brand Sprint Masterclass

    30 Jan

Generator UX Day

17-01-2018 10:00 Live Theatre

Generator is pleased to announce our UX Day. The day will take the format of interactive workshop sessions with some of the best UX teams in the region. From digital giants Orange Bus to government departments making waves in UX such as DWP & HMRC, come and hear about the fantastic work going on at the forefront of UX design and how important collaboration is to advancing the subject.

Anna Rzepczynski, Orange Bus & Craig Abbott, DWP: Prototyping & User Research

  • How to use research to inform your design
  • What a prototype is and how to build one.
  • How to conduct usability testing using your prototype

Helena Hill, 49 Digital: Information Architecture

  • The organisation of information
  • Labelling systems
  • Navigation systems
  • Search systems

Ross Linnett, Recite Me: Accessible Design

  • What makes an accessible web interface
  • Tools & tech available
  • The different issues to consider when designing an accessible website

Shaun Allen, hedgehog lab: Immersive Design

  • Details tbc

Stephen Proctor, HMRC & Lisa McClure, Orange Bus: Content Design

  • The importance of content in user experience & user-centred design
  • Writing for the web techniques
  • Content strategy & content design.

REGISTER HERE

Schedule of Event

10.00 Registration

10.15 Morning Session

12.30 Lunch & Networking

13.30 Afternoon Session

17.30 Event Close

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

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PR & Marketing Masterclass

18-01-2018 09:45 Sunderland Software City

Whether it’s creating a tailored PR & Digital Marketing campaign or managing a company’s brand online, MA News Journalism Graduate, Jon, is an expert at creating dynamic content that connects. Before joining the world of marketing, Jon co-founded the North East’s first video led arts and culture webzine KYEO TV and was also the editor of the UK’s leading online publication for business, bdaily. He is now the MD of JAC Media and spends much of his time raising the profile of Generator, Digital Union and its members.

In this session, you will learn the following….

  • How to approach the media
  • How to write a killer media release
  • How to build your contacts
  • Do’s and dont’s as heard from a media savvy pro

DESCRIPTION

Whether it’s creating a tailored PR & Digital Marketing campaign or managing a company’s brand online, MA News Journalism Graduate, Jon, is an expert at creating dynamic content that connects. Before joining the world of marketing, Jon co-founded the North East’s first video led arts and culture webzine KYEO TV and was also the editor of the UK’s leading online publication for business, bdaily. He is now the MD of JAC Media and spends much of his time raising the profile of Generator, Digital Union and its members.

In this session, you will learn the following….

  • How to approach the media
  • How to write a killer media release
  • How to build your contacts
  • Do’s and dont’s as heard from a media savvy pro

Joining Jon will be Holly Peacock-Goodwin, Digital Content Director at O PR. Her session will be around how to use social and digital media to build your brand. Holly will be talking through how companies can use their owned online channels to market themselves, how they do it at O and brainstorming ideas on how you can take these learnings back into your business. Our final speaker is Natasha McDonough, Managing Director at McDonough Marketing Communications Ltd, who’s session will explain how to create a digital marketing strategy that has lead generation and the winning of new business at the heart of it.

REGISTER HERE

Registration: 9.45

Event start: 10.00

Event close: 16.00

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear

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MUSIC MASTERS SERIES: GET THE GIGS

25-01-2018 10:00 The Toffee Factory

In the second installment of the Music Masters series, we proudly present ‘GET THE GIGS’, a day-long event tailormade for artists, managers and promoters who aspire to make their mark in the music industry live sector in 2018.

In conjunction with a handpicked panel of experts with a breadth of experience in the industry, we will offer an insight into all things ‘live music’.

For artists, we will offer sage advice on the logistics and protocols of putting a tour together, practical touring routes, and budgeting meticulously.  We will also discuss how to effectively approach promoters with your product.

For promoters we will look at how to build up a roster of live artists on your own and the precise art of planning gigs and curating tours, as well as the intricacies and do’s and don’ts of dealing with national booking agents.

Whether you are a performer, promoter, or an artist manager, within this masterclass, you will acquire the knowledge to adequately curate your own events and tours, or become a viable option for existing events, agencies and tours. Alongside this, our panel will offer an insight into industry etiquette, ensuring you appear professional to booking agents and venues alike when looking for gigs.

REGISTER HERE

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Brand Sprint Masterclass

30-01-2018 09:30 1 Salters Rd

Generator are pleased to announce our Brand Sprint, delivered by Wonderstuff.

Focus, Fast.

Start the clock and prepare to focus on your vision. These 3 hour sessions are dynamic and productive. Designed to delve deep, they explore and draw to the surface, the key information required to define your organisation’s brand and vision.

With paper, pens, phones and people, we work through your business’s Vision, Purpose, Values, Audiences, Personalty and Competitive Landscape. The results of the sprint are captured and documented during the session, so you are ready to go the minute the clock stops.

The sprint helps clarify not only what you do, but how you do it, why you do it and who will be interested in what you have to offer. The session will help you understand the value of your brand to your business, with the results informing how you develop the nature and culture of your business and how your product, service or experience attracts, communicates and retains customers.

The sprints are suitable for startups, scale-ups and well-established businesses.

REGISTER HERE.

Schedule

The day takes the shape of 2 x 3 hour sprint sessions, held at Wonderstuff in Gosforth. You can select either the morning or afternoon session when you register. The session is suitable for 1-2 participants from your organisation, facilitated and supported by 2 of the senior Wonderstuff team. (One of you must be a decision-maker for the organisation).

09.30 – 12.30 Sprint 1 (registration from 09.15)

13.30 – 16.30 Sprint 2 (registration from 13.15)

About Wonderstuff.

Wonderstuff are a team of brand and design strategists based in Gosforth, helping organisations to understand, clarify and communicate their brand. They have been working with ambitious SMEs across the UK for a decade – creating powerful brands, effective design and engaging communications – all with the aim of realising brand vision.

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

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