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Business Growth Pipeline

The Business Growth Pipeline is Generator’s bespoke service, developed to provide ambitious North East based SMEs with the right conditions to achieve:

Full Growth Potential – Increased Turnover – Expanded Workforce

 

To find out how YOUR business can access this support click here!

  • Writing for Moving Image

    1 Jun

  • Presentation Skills Masterclass

    8 Jun

  • Winning Business Masterclass

    29 Jun

  • SEO & Content Marketing

    6 Jul

Writing for Moving Image

01-06-2017 18:00

Generator are pleased to announce a special 2 day masterclass at Loft Studios for producers and composers looking to develop the skills needed to write music for moving image including Film, TV and Video Games. This is also aimed at film-makers looking to gain an insight in to the process and network with producers and composers in the region.

Thursday 1st June: 6.00 – 9.00pm

The first day is an industry expert panel discussion open to all with an interest in the subject and will provide an engaging discussion around the creative and business processes involved in writing for screen in 2017.

Andrew Archer from Loft Music will head up a panel of industry experts including:

Mark Gordon (Score Draw Music)
Martin Hewett (On The Beach Music / Sony)
Steve Bowden (Vita Nova Films)

The panel will include discussion around the following key questions…

  • What does the writing process involve when writing to brief?
  • How do you build contacts and source work?
  • What fees and/or royalties are involved?
  • What are filmmakers looking for?
  • What is involved in clearing rights?

Friday 2nd June: 10.00am – 6.00pm

The second day is a unique opportunity for 8 producers/composers to work in pairs and write to an existing brief while receiving mentorship from John Elliott at Loft Studios. To be considered for the second day please complete the appropriate section in your registration. Producers and composers will be required to submit examples of their work in the form of a private Soundcloud link or similar.

Applicants for Day 2 will be selected by the mentors at Loft Studios and you will be advised if you have been successful by Friday 26 May.

PLEASE REGISTER HERE.

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear

View event and register

Presentation Skills Masterclass

08-06-2017 09:15

Many of us are required to deliver presentations or pitches to clients or investors as part of our roles, but few of us have had training in this area. Designed as a follow on from the Communication masterclass, this workshop is for those who need to develop skills in speaking to audiences, including delivering formal presentations, pitches, and public speaking.

You will work with a theatre director on your own pitch or presentation, applying similar techniques to those used in a theatre rehearsal process, considering structure and how to present your content in a compelling way. You will be asked to come with a pre-prepared 2-minute presentation to work on throughout the day.

This workshop includes:

  • Use of voice and body language in presentations and pitches
  • Applying the science of persuasion to the delivery of your content
  • Stagecraft and use of visual aids, and avoiding ‘death-by-PowerPoint’
  • Practising your presentation on a stage and with an audience
  • Personalised feedback and coaching

The schedule of the event is as follows:

  • Registration – 9.15am
  • Morning session – 9.30am to 12.30pm
  • Lunch break – 12.30pm to 1.30pm
  • Afternoon Session – 1.30pm to 5.00pm

Refreshments will be provided but lunch is not included.

Please register here.

View event and register

Winning Business Masterclass

29-06-2017 09:15

Is your creative or digital company starting to think about winning larger accounts or pitching for business from multinationals or the Public Sector? How do you get on those Preferred Supplier Lists?

This session will help you understand what makes a ‘winning’ business and help you find the right strategy for success, including:

  • The Drivers of Purchasing and how to use them
  • Understanding ‘Why Us’ when approaching the client
  • Using You Radar to Map the Market
  • Why Relationships Count
  • Procurement processes and how to navigate them
  • Working with others to succeed

Garry Stone will be delivering this event on behalf of our partners, Transmit Consulting. As a dedicated Bids and Tender Specialist Garry understands the market, and why people and companies buy, including through contracts, tenders and preferred supplier lists. His hands-on experience and expertise has helped businesses of all types across the region secure tens of millions of pounds in contracts – from start-ups through to established businesses.

Please arrive by 9.15am for registration. Refreshments will be provided.

REGISTER HERE.

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear

View event and register

SEO & Content Marketing

06-07-2017 09:30

The Art Of Online Storytelling & Organic SEO

Discover how to improve your rankings with this Free Organic SEO Masterclass.

Do you want to dramatically improve your organic rankings? Have you ever wondered how other businesses appear so highly in the search engines? If the answer is yes, then Generator can help. You probably already know that one of the best marketing channels you can master is search. With the right organic SEO strategy, you can bring in hundreds or even thousands of targeted visitors looking for your product or service.

Build it and they will come!

What will the masterclass cover?

  • Content Marketing Introduction
  • Content Marketing Strategy
  • What is organic SEO?
  • Content Marketing Channels
  • Content Creation
  • Content Promotion
  • Content Marketing Tools & Technology
  • Measuring Success

Who is it for?

For anyone involved in the planning, implementation of content to improve their company’s search engine rankings and online profile.

Please register here.

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses.

This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear

View event and register

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