From Grassroots scenes to global stages, Generator is driving cultural and creative change across the North
Generator is the North’s leading music development agency. Since 1991, we’ve been breaking barriers, building careers, and pushing boundaries.
We don’t just talk about the future - we create it.
We give talent, creative entrepreneurs and industry professionals the tools, connections and platforms they need to grow and thrive. Whether it’s developing artists, backing startups or opening doors to global opportunities, Generator turns ambition into action.
Our Work
Our programmes, partnerships and community projects champion innovation, strengthen the creative economy, and ensure the North leads the way in music, culture and creativity.
We develop talent, grow networks, and create space for new voices - helping Northern artists, entrepreneurs and communities thrive in a rapidly changing creative landscape.
Because the creative North shouldn’t just be part of the conversation - it should be leading it.
Before Generator, the industry felt out of reach. Now I’m in it — with world-class opportunities and the chance to build a real career doing what I love.
We collaborate with the best to deliver real results.
From global brands to grassroots changemakers, our work is powered by partnerships.
Together, we amplify Northern voices and make big things happen.
We’re here to put the North of England on the global map. Empowering talent, communities and businesses to shape the future of music, culture and creativity.
News & Views
The latest from across the Generator network - projects, people, partnerships and perspectives.
Stay up to date with what we’re doing, who we’re working with, and how we’re shaping the future of music, culture and creativity in the North.
Generator x Warner Music UK Internship
Newcastle Gateshead Music City
Generator’s new label, Interval Records, appoints Josh Daniel as label manager.
Stay in the know
Get the latest on our programmes, open calls, events and stories - direct from Generator HQ.
Sign up for updates and be part of the movement shaping the future of music, culture and creativity in the North.
Technical Skills Course
Want a career in the live music industry?
Dream of working behind the scenes at festivals or live gigs? Our Technical Skills course offers hands-on training in live events production, led by experienced industry pros at iconic local venues. It’s completely free and we’re recruiting now. Take your first step into the live music industry.
