Artist Image Lab: EPK & Visual Identity Development with The Face House

Build your artist image, develop your visual identity and create the professional assets you need to present yourself within the music industry.

Sonic Futures is working with The Face House to support emerging Tees Valley artists to develop their visual identity, branding and professional promotional materials.

Artist Image Lab brings together creative workshops, industry insight, professional photography, styling and EPK development, giving artists the opportunity to explore how they want to present themselves and turn those ideas into professional assets.

Across the programme, you’ll develop your creative direction, explore the relationship between music, fashion and identity, learn more about marketing and branding, and prepare for your own professional photography and content shoot.

What's Included:

The programme includes:

Creative workshops
Explore EPKs, artist branding, visual identity, fashion and marketing with experienced creative and industry professionals.

Creative development
Develop your own visual direction through moodboards, styling and shoot concepts, with feedback from The Face House and Sonic Futures.

Professional shoot
Work with The Face House to bring your creative ideas to life through a professional photography and content shoot.

Your finished assets
Each artist will receive a professionally produced EPK, 25–30 high-resolution retouched images and edited behind-the-scenes content to use across social media, press, bookings and industry opportunities.

Programme Dates:

Wednesday 18 November | 6:30–8:30pm
Introduction to EPKs & Creative Development
The Face House Studios

Wednesday 25 November | 6–8pm
History of Fashion in Music with Abby Dennison
The BIS, Hartlepool

Monday 7 December | 6–8pm
Marketing & Branding with Meg Savage
The BIS, Hartlepool

Wednesday 16 December | 6:30–8:30pm
Styling & Posing
The Face House Studios

From Monday 11 January
Professional Photography & EPK Production
The Face House Studios or Location Shoot

What you'll leave with:

By the end of the programme, you’ll have developed a clearer visual identity and understanding of your artist brand, alongside a set of professional assets you can use to promote yourself and approach opportunities within the music industry.

You’ll receive:

A professionally produced EPK
25–30 high-resolution retouched images
Edited BTS video content
A developed visual direction for your artist project
Practical experience working with a professional creative team

Who's if for?

Artist Image Lab is for emerging Tees Valley artists who want to develop their image, strengthen their professional presence and build the skills and assets to confidently promote themselves.

Apply by 6 November.