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Sonic Futures

SF Insights: Why we launched Artist Image Lab

Coming from a fashion background and now working in music marketing, I've always been interested in the relationship...
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NMEO

Mike Smith: Building Relationships in Japan

Building relationships in Japan: How the Northern Music Export Office trade mission is creating long-term...
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Generator

Daryl Jenkins: The Great Escape

Working in the music industry, The Great Escape has always felt like a right of passage - the wristband that can make...
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Generator

Black Music Beyond Borders - Why I Built This Programme

Black Music Beyond Borders started with a feeling I couldn't shake after attending Pitch Scotland last year. I...
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Generator

From House Parties to Headliners - How Afrobeats Took Over The UK

A decade ago, Afrobeats was still treated as a niche sound in the UK, it was the soundtrack to crowded house parties,...
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Generator

Building a Music Industry That Works for Parents

Earlier this week, Generator was announced as the latest programme partner of Parents and Carers in Performing Arts,...
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Sonic Futures

An interview with Young Rebel Set

Sonic Futures Marketing Coordinator, Olivia Carter, attended Stockton Calling, the much-loved multi-venue festival...
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Generator

The Black British Indie Shift

There is something culturally significant happening in the UK alternative scene. Jim Lexgacy, Nova Twins, Arlo Parks...
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Generator

Tommy Caulker - DJ, Promoter, activist and founder of the legendary WHQ

For Tommy, music began in childhood. His parents’ New Year’s Eve parties were his first stage. From then on, records...
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Generator

Maia Beth Angel Of The North

Growing up in Washington, County Durham, she never imagined becoming a Radio 1 DJ was a real possibility. That sense...
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Generator

Dean Thompson & Joe Atkinson Mercury Prize Producers

Meet Deano & Joe - 2025 Mercury Prize winning producers behind Sam Fender’s UK No.1 album People Watching, the...
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Generator

Wendy Smith Artist and Creative Director The Glasshouse International Centre for Music

“If you can’t see it, you can’t be it” Born and brought up in and around Middlesbrough, Wendy Smith always believed...
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