As a guitarist, Mick toured the world with Sunderland’s Frankie & The Heartstrings and scored a UK top 40 hit with the album Hunger. As a producer he has recorded and produced the likes of James Bay, Young Legionnaire, Let's Buy Happiness, Ajimal, The Lake Poets, Tessera Skies , Lanterns On The Lake , The Neat and Bridie Jackson & The Arbour.
This has gained him unique experience within the music and production industry especially in relation to composition deadlines for both TV and Production, dealing with labels, publishers, booking agents, management companies, press & radio. He has also ran a record label and is well versed on release management and digital platforms.
Alice Fuller (she/her)
Deputy CEO
Alice is fortunate to enjoy a career that involves both music performance and arts & culture business development. This includes an extensive career as a jazz vocalist, performing at venues across the UK, Europe, and the Middle East. Her love of Big Band evolved from singing with the UK's National Youth Jazz Orchestra to her current role as vocalist with the North East's Strictly Smokin’ Big Band.
An alumna of the Guildhall School of Music & Drama and the Conservatorium van Amsterdam, Alice spent several years between London and Amsterdam writing and recording for electronic music producers, teaching music, and performing alongside some of her biggest jazz influences. Her interest in arts administration was nurtured at Dali Universe, Sound and Music, and as music consultant for a handful of retail and hospitality outlets around London. This was followed by a move to the United Arab Emirates to work as music manager for SOLE Agency; a role which required coordinating large-scale national and international projects and producing seven-night live music schedules at venues across the country. Relocating to Newcastle-upon-Tyne in 2016, Alice continued her work in arts and culture business development for Worldbeaters, Newcastle Arts Centre, Changing Relations, Newcastle Jazz Festival, and Silent Disco 4U. She also sits on the board of trustees for Newcastle Arts Centre, is part of the Advisory Group for Newcastle’s Culture & Creative Zone and continues to teach singing at Newcastle University.
Nick Sheffield (he/him)
Business Development Manager
Nick has been involved in music for over 20 years as a performer, recording engineer, studio manager, tour manager and mastering engineer. His commercial career has ranged from web development at a large international corporate, to local government administration – all because no-one ever told him he could have a career in music.
Because of this, he is extremely passionate about skills and sustainable careers in the music industry, both on- and off-stage, and about reaching those people and communities who are traditionally under-represented – or might not otherwise consider a career – in music.
He has lived in his adopted home city of Newcastle for over 15 years and has two cats, Mackerel and Mooli, who have more social media presence than he does.
Kay Canning (she/her)
Operations Manager & Assistant to the CEO
Kay has a wide-ranging administrative background, having spent many years in the NHS and Local Government. Amongst other projects, she has been involved in large public consultations, engagement with local communities over major planning issues, setting up new premises and assisting with events. Her last role was overseeing governance in a Multi Academy Trust.
Adam MacDonald (he/him)
Creative Development Coordinator
Adam is involved in many different aspects of the music industry as a DJ, programmer, and promoter. Alongside his role at Generator, Adam is the founder of successful electronic music events company
Music Sphere. From organising and managing sold out events to producing and programming events with range of headline bookings as well as incredible local talent, Adam is hugely passionate about contributing towards the North’s thriving underground scene.
Annabel Logan (they/he/she)
Marketing and Communications Apprentice
Annabel is our Digital Marketing and Communications Apprentice, who will be learning both ‘on the job’ within our marketing team by creating graphics, running social media accounts, promoting events and ‘off the job’ by completing online tutorials, shadowing others within the industry and much much more.
She has a background in dance and enjoys performing, having danced in several performances at the Sunderland Empire, Customs House and Consett Empire Theatre. As well as this, Annabel has an interest in the music industry and enjoys attending local gigs and concerts. She also enjoys most things creative, including water colour painting, cross stitching and sewing.
Natalie Halaseh (they/them)
Programme Coordinator
Natalie is our Programme Coordinator, responsible for providing support for our Skills for Growth project, Business Development initiatives and Generator Union activities.
Since moving to the North East, Natalie has been involved with various different aspects of the North East music industry, having worked and volunteered in various live venues and more recently, focusing on music inclusion and educational sites.
Alongside their role at Generator, Natalie is a music practitioner focusing on field recording and avant garde opera, often DJ-ing and performing with several collectives and choirs.