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Create: Release

Designed to guide artists through the process of self releasing their upcoming tracks

Create: Release is our programme with industry titans, guiding artists through a process of releasing music through the right channels with a promotion strategy, ensuring that all the correct registrations are in place so you can make money.

About the Programme

Create: Release is a rolling programme that started in 2020 to support the release of cutting edge North East new music through a uniquely structured programme.

Artists will have access to 12 hours of 1:1 mentorship from a music industry titan (Bradley Kulisic, Chelsea Wood, Andrew Archer, Mick Paterson or Adam Sykes), to guide them through the process of creating a successful release campaign

This programme is available for artists from North of Tyne and North Tyneside

Applications are now closed and will re-open in 2024

Credit: Victoria Wai Photography

As part of the process, our mentors will assist you in the following:

Digital Marketing Strategy

We will construct for the artist, a social media strategy for the release and plan appropriate content to build anticipation and promotion before, at, and post-release date.


At this stage, we will be taking the artist through the process of uploading the tracks as well as how the artist might engage with PR. In the weeks leading up the release and for a few weeks after release, either industry professional Bradley Kulisic (Singing Light Music), Andrew Archer (Loft Music), Chelsea Wood (Wood Management)or Mick Paterson (Stranger Music Management) or Adam Sykes will engage with the artist on a one-to-one basis to allow for debriefing and exploration of next steps. This period may include discussing tactics for engaging with and applying for playing at festivals as well as other showcasing events.

Credit: Victoria Wai Photography

PPL/PRS Registration

At this stage, we will work with the artist to ensure they have all the correct registrations in place to make the most of releasing the track.

Structure and Release Strategy

Talking artist through the timescale for release and explain the key fundamental elements that need to be in place to ensure the optimum success of the release.

You'll be working with...

Chelsea Wood

Chelsea Wood is an experienced artist manager from the North East. She has worked on global campaigns for the likes of Nina Nesbitt, Ella Henderson and Grammy Award winner Foxes.

Chelsea started in the music industry over a decade ago managing a pop/rock band in Newcastle and running North East’s ‘Blast Recording Studio’ which saw the likes of Sam Fender, Take That and The Marmozets using its facilities. She went onto move to London where she helped secure over 1 billion streams on Nina Nesbitt’s record, tour managed four American headline and support tours, created a breakthrough strategy for her clients on Tik Tok, generated over £80,000 worth of funding for her acts and headed up indie label ‘Truth Records’ as marketing manager for their releases with Cody Frost and Oz Music.

Chelsea has worked globally with all of the major and Indie record labels, publishers, sync agents and live agents and has a keen interest in supporting the next generation of talent based in the North East.

Andrew Archer

Andrew has been working in the music industry for over 20 years, having started at Global Underground, the internationally renowned dance music brand, from its inception in 1996 until leaving to run Loft Music full time in 2007, and was an instrumental figure in Global Underground’s success.

Loft Music creates and licenses music to some of the world’s leading entertainment brands, including Sony, EA Sports and CBS Television for titles such as Gran Turismo, CSI: New York and SSX Tricky.

For the past 5 years, Loft Music has been back working with Global Underground. Andrew is now Label Manager and runs the label, roles include licensing, royalty accounting, artist liaison, manufacturing, distribution, D2C sales, social media management, tour support and anything else that is needed within this ever-changing industry.

Bradley Kulisic

Bradley has worked in independent music since 2002. Starting in recording studios and distribution warehouses and eventually working in label management, sales and marketing, record stores, offering label services and becoming an artist manager. Singing Light Music was launched in January 2019 with the intention of bringing all these experiences together under one umbrella, to help demystify the music business and to offer support and guidance on releasing records, physical and digital distribution and rights management for artists, creators, managers and labels wherever they are. Singing Light Music is based in Newcastle upon Tyne and manages acts including Pigs Pigs Pigs Pigs Pigs Pigs Pigs, Holy Moly & the Crackers, Eleni Drake and more, and has worked with both emerging and established acts such as Du Blonde, Martha Hill, The Hives, Jah Wobble and Beans on Toast on music distribution, marketing plans and execution, and campaign management.

Adam Ian Sykes

Adam has worked in independent music as a touring musician since 2004. Beginning as a local promoter, briefly running a small-run independent record label and spending a number of years as part of North East band Lanterns on the Lake, leaving in 2012 to start Pigs Pigs Pigs Pigs Pigs Pigs Pigs. Now writing, recording and touring internationally while tour managing. As a sufferer of Cystic Fibrosis, Adam is especially keen to share his experiences to help ease the pressures and anxieties of touring and find a way through the ever present road blocks. 



Mick Paterson

Mick Paterson was born in Tynemouth and recently returned after time spent in Manchester & London.

Mick has worked in all areas of the music industry over 35 years, starting as a promoter ending up as a manager via various roles in independent labels as PR director, publishing consultant and label manager.

Mick has worked with Nick Cave, Depeche Mode, Moby & managed Spiritualized / Band of Skulls / A Certain Ratio & The Boo Radleys amongst others. He has arranged tours across the globe in venues such as the Sydney Opera House, The Hollywood Bowl,  Radio City Music Hall & The Royal Albert Hall as well as many festivals and international tours as well as running a number of release campaigns.

Mick Paterson has extensive experience across the music business, especially in the independent sector and have always placed the emphasis on artists becoming self-sufficient, creating their own business. This is even more pertinent in today’s music business landscape.



Creative Central: NCL & North Shields Cultural Quarter

This project has been supported by the Creative Central: NCL programme and North Shields Cultural Quarter, funded by the North of Tyne Combined Authority, Newcastle City Council and North Tyneside Council.

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