Create: Live - Generator

Create: Live is a brand new project made possible by the Youth Music Incubator Fund

We will train 10 young people across the North East to become the next generation of live music promoters, with the opportunity to plan and deliver a show at a local venue.

About the Programme

We will train 10 young people across the North East to become the next generation of live music promoters. You will…

Learn new skills, form peer networks, and access mentoring
Demonstrate your development by planning and delivering a show at a North East venue featuring local artists and other local industry freelancers
Attend relevant industry insight events curated by Generator to support your development and help your planning process
Join an industry network
Be matched with a relevant mentor and have regular meetings, who will help guide you through the programme and support the development of your career
Receive a budget of £1000 to spend on venue hire, artist and crew fees, advertising and promotion (within guidelines)
Receive up to £500 bursary for travel and other necessary expenses

Why take part?

Live music is the incubator that nurtures new artists, allowing them to test, experiment and grow.

The North East is becoming increasingly dominated by a few large promoters, which reduces opportunities for emerging artists and diversity of both artists and audiences.

Creating a new peer network of promoters across the region preserves a space for talent development, increases diversity and access of artists and audience, promotes collaboration and co-creation, and strengthens the grassroots music community.

The skills you gain through this programme are transferrable to other music industry roles such as Artist Manager, Tour Manager, Festival Producer, Artist Liaison, and more.

How to Apply

Young people interested in applying for Create:Live should submit a 1-page letter, a 2-minute video or any other creative format they wish as an application to createlive@generator.org.uk, stating why they want to be selected, what their ambitions are, and what skills and qualities they have which would make them a good participant.

Criteria:

Written, video or other creative means
Why you want to take part and what you hope to achieve
The applications will be assessed by a panel including the Generator programme leader, a participating venue or mentoring promoter, a young person and an artist
Successful applicants will show a knowledge of the music industry in the North East and be able to articulate why they want and need to be a participant in the programme. We will take into account different interests in music genres and those who recognise some of the key challenges for underrepresented communities in the music industries in the North East.

About Youth Music's Incubator Fund

Youth Music’s new £2 million Incubator Fund – expected to run over at least the next two years – is designed to help music industry organisations, particularly micro-businesses and SMEs, to harness the skills and creativity of diverse young talent.

It offers grants of up to £30,000 to forward-thinking music industry employers to support the careers of people aged 18-25. The funding, which can be spent on wages and support, provides a tangible way for small, independent organisations in the music industry to thrive and collaborate with the next generation and the wider sector.

The fund is available to people in England, Scotland, and Wales and has been made possible by support from players of People’s Postcode Lottery.

It works particularly with those who don’t get to make music because of who they are, where they live, or what they’re going through.

Every year, Youth Music funds more than 300 projects nationwide, supporting around 80,000 children and young people to make music, develop their skills, and progress on their chosen paths. The charity campaigns alongside young people to advocate for those who are missing out, to invest where it’s needed most, and to drive change in the music industries and education.

Youth Music is funded thanks to the National Lottery via Arts Council England, players of People’s Postcode Lottery, and support from donors, partners and fundraisers.