Create: Live

We will train 10 young people across the North East to become the next generation of live music promoters. You will…

• Learn new skills, form peer networks, and access mentoring
• Demonstrate your development by planning and delivering a show at a North East venue featuring local artists and other local industry freelancers
• Attend relevant industry insight events curated by Generator to support your development and help your planning process
• Join an industry network 
• Be matched with a relevant mentor and have regular meetings, who will help guide you through the programme and support the development of your career
• Receive a budget of £1000 to spend on venue hire, artist and crew fees, advertising and promotion (within guidelines)
• Receive up to £500 bursary for travel and other necessary expenses

Live music is the incubator that nurtures new artists, allowing them to test, experiment and grow.

The North East is becoming increasingly dominated by a few large promoters, which reduces opportunities for emerging artists and diversity of both artists and audiences.

Creating a new peer network of promoters across the region preserves a space for talent development, increases diversity and access of artists and audience, promotes collaboration and co-creation, and strengthens the grassroots music community. 

The skills you gain through this programme are transferrable to other music industry roles such as Artist Manager, Tour Manager, Festival Producer, Artist Liaison, and more.

Youth Music’s new £2 million Incubator Fund – expected to run over at least the next two years – is designed to help music industry organisations, particularly micro-businesses and SMEs, to harness the skills and creativity of diverse young talent.

It offers grants of up to £30,000 to forward-thinking music industry employers to support the careers of people aged 18-25. The funding, which can be spent on wages and support, provides a tangible way for small, independent organisations in the music industry to thrive and collaborate with the next generation and the wider sector.

The fund is available to people in England, Scotland, and Wales and has been made possible by support from players of People’s Postcode Lottery.

The fund is available to people in England, Scotland, and Wales.