Driven by people. Defined by purpose
Generator is powered by people - bold thinkers, doers and changemakers who believe in the North and back its creative future.
On this page, you’ll meet our core team, our board of trustees, and our youth-led Ambassadors Network. Together, we bring vision, lived experience and energy to everything we do.
Generator is powered by people - bold thinkers, doers and changemakers who believe in the North and back its creative future.
On this page, you’ll meet our core team, our board of trustees, and our youth-led Ambassadors Network. Together, we bring vision, lived experience and energy to everything we do.
A long-standing partnership built on belief. We’re proud to be a key partner of Youth Music. Like them, we believe every young person deserves the chance to transform their life through the power of music.
From studio time and mentoring to live showcases and national platforms, our work together creates real opportunities for emerging talent across the North.
First Notes
Designed for early-career artists aged 18–25, First Notes helps musicians take their first step towards professionalising their sound - from recording in the studio to launching a release and performing live.
Next-Up
A new programme for Rap, RnB and Afrobeats artists aged 18–25, focused on collaboration, creativity and visibility. Artists work together on a track and video, while building connections and confidence along the way.
Generator Young Ambassadors
A board of 18–25-year-olds helping shape the future of Generator. Our Ambassadors work with us to challenge, inform and improve our programmes - making sure we stay relevant and rooted in the communities we serve.
Are you an artist or music professional from Tees Valley?
Our Sonic Futures programme offers tailored support, development opportunities and funding for people living or working in the Tees Valley.
From hands-on skills programmes to artist funding and local showcases, we’re building a stronger, more sustainable music scene in the region.
Media Enquires:
press@generator.org.uk
Partnerships:
partnerships@generator.org.uk
Talent Programmes / Industry Support:
mail@generator.org.uk
General Enquiries:
mail@generator.org.uk
Proudly Based in the North East:
Generator, Floor 1, Live Theatre.
27-29 Broad Chare,
Newcastle upon Tyne, NE1 3DQ
Join us on socials
Want to see what we’re up to? Follow Generator for the latest opportunities, updates, behind-the-scenes and more.
We put people first
People are at the heart of everything we do. We invest in talent, nurture teams, and create real opportunities.
By bringing the right people together, we build something bigger than ourselves - stronger businesses, stronger communities, and a stronger industry.
We collaborate with the best to deliver real results.
From global brands to grassroots changemakers, our work is powered by partnerships. Together, we amplify Northern voices and make big things happen.
Our work
Our programmes, partnerships and community projects champion innovation, strengthen the creative economy, and ensure the North leads the way in music, culture and creativity.
We develop talent, grow networks, and create space for new voices - helping Northern artists, entrepreneurs and communities thrive in a rapidly changing creative landscape.
Because the creative North shouldn’t just be part of the conversation - it should be leading it.
Our work
Our programmes, partnerships and community projects champion innovation, strengthen the creative economy, and ensure the North leads the way in music, culture and creativity.
We develop talent, grow networks, and create space for new voices - helping Northern artists, entrepreneurs and communities thrive in a rapidly changing creative landscape.
Because the creative North shouldn’t just be part of the conversation - it should be leading it.
We’re always open to new partnerships and collaborative projects.
From music and culture to education, tech, and creative business - if you're serious about making real change in the North, we want to hear from you.
Let’s build something bold.
- Lucy Bridge, Generator x Warner Music UK InternBefore Generator, the industry felt out of reach. Now I’m in it — with world-class opportunities and the chance to build a real career doing what I love.
- Lucy Bridge, Generator x Warner Music UK InternBefore Generator, the industry felt out of reach. Now I’m in it — with world-class opportunities and the chance to build a real career doing what I love.
- Lucy Bridge, Generator x Warner Music UK InternBefore Generator, the industry felt out of reach. Now I’m in it — with world-class opportunities and the chance to build a real career doing what I love.
We’re here to put the North of England on the global map. Empowering talent, communities and businesses to shape the future of music, culture and creativity.
From Grassroots scenes to global stages, Generator is driving cultural and creative change across the North
Generator is the North’s leading music development agency. Since 1991, we’ve been breaking barriers, building careers, and pushing boundaries.
We don’t just talk about the future - we create it.
We give talent, creative entrepreneurs and industry professionals the tools, connections and platforms they need to grow and thrive. Whether it’s developing artists, backing startups or opening doors to global opportunities, Generator turns ambition into action.
We don’t just support the industry - we build it.
From launching labels to leading multi-million-pound regional strategies, Generator powers bold new infrastructure across the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
We don’t just support the industry - we build it.
From launching labels to leading multi-million-pound regional strategies, Generator powers bold new infrastructure across the North.
Talent & Skills
We provide practical skills, training, and mentorship for emerging artists and industry professionals at all career stages.
Industry development
We create strategic opportunities and projects that amplify Northern music regionally, nationally, and internationally. We create strategic opportunities and
projects that amplify Northern music regionally, nationally, and internationally. We create strategic opportunities and
projects that amplify Northern music regionally, nationally, and internationally. We create strategic opportunities and projects that amplify Northern music regionally, nationally, and internationally.
Partnerships
We build influential partnerships, attract investment, and advocate for Northern music and creative industries.
Community
We deliver inclusive, accessible projects and events that engage local communities and celebrate diverse Northern talent.
Open Decks with World Head Quarters
Feature
North Riding with Twayn
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Breaking Beyond Borders: How Live Showcases Are Powering the Northern Music Scene
Breaking Beyond Borders: How Live Showcases Are Powering the Northern Music Scene
We’re Not Waiting For Permission Anymore
Community First: How We’re Powering the North’s Creative Culture
Generator x Warner Music UK Internship
The Mercury prize moves to Newcastle
Next up X Nrthrn Baby
Northern music export
BBC Introducing
MOBO Fringe
MOBO and Newcastle City Council Announce The Fringe Festival
Black Incubator Project
New Black Music Incubator Empowering Northern Creatives in Music
News & Views
The latest from across the Generator network - projects, people, partnerships and perspectives.
Stay up to date with what we’re doing, who we’re working with, and how we’re shaping the future of music, culture and creativity in the North.
Breaking Beyond Borders: How Live Showcases Are Powering the Northern Music Scene
We’re Not Waiting For Permission Anymore
Community First: How We’re Powering the North’s Creative Culture
Music industry advisory group
Free advice. Tailored support. Trusted experts.
Our Music Industry Advisory Group (MIAG) connects artists and professionals in the North with leading experts from across the UK music industry.
Whether you're looking for guidance on funding, music law, A&R, touring or release campaigns, MIAG offers one-to-one advice sessions to help you move forward.
Adam Cutting
A&R / Label Operations (Interval Records)
Adam MacDonald
Senior Programme co-ordinator
Alice Fuller
Deputy CEO
Chyaro Hylton
Programme co-ordinator
Emily Bowdon
Programme co-ordinator
Josh Daniel
Chief Commercial Officer (Generator) // Head of Label (Interval Records)
Kay Canning
Finance Manger and Executive Assistant
Lauren Butler
Brand and Production Lead
Laura Freyaldenhoven
Music Industry Intern
Mick Ross
CEO
Paul Barrow
Finance Director
Ste Allen
Sonic Futures Project Manager
Thea Van Der Velde
Head of Brand and Marketing
Thomas Bagnall
Head of Programmes
Michelle Escoffery
Songwriter / PRS Foundation Trustee (National)
Ryan Lofthouse
Manager, Closer Artists (National)
Joel Thompson
Music Promoter (Local)
Chelsea Wood
CEO, Wood Management / Got Music (Local)
Bernard Butler
Musician / Producer / Lecturer, BIMM London (National)
Hazel Wilde
Musician, Lanterns On The Lake (Local)
Paul Lennon
Music Lawyer, Statham Gill Davies Solicitors (National)
Sue Collier
Festival Director & Live Events Producer (National)Our Board
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Adam Cutting
A&R / Label Operations (Interval Records)Adam MacDonald
Senior Programme co-ordinatorAlice Fuller
Deputy CEOChyaro Hylton
Programme co-ordinatorEmily Bowdon
Programme co-ordinatorJosh Daniel
Chief Commercial Officer (Generator) // Head of Label (Interval Records)Kay Canning
Finance Manger and Executive AssistantLauren Butler
Brand and Production LeadLaura Freyaldenhoven
Music Industry InternMick Ross
CEOPaul Barrow
Finance DirectorSte Allen
Sonic Futures Project ManagerThea Van Der Velde
Head of Brand and MarketingThomas Bagnall
Head of ProgrammesCareers
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Opportunities for Artists & Industry
From breakthrough artists to rising producers, creative entrepreneurs to future industry leaders - Generator creates real opportunities to get in, level up, and go further.
We run a year-round programme of events, open calls, talent development and hands-on experience that connects you with the people, platforms and pathways that matter.
Ready to get involved? Head to our What’s On page to see what’s happening now.
Talent is everywhere. Opportunity isn’t.
Generator exists because we believe anyone with vision and drive should have the opportunity to succeed - no matter where they come from.
We’re here to level the playing field, build a sustainable industry, and create a lasting legacy for music, culture, and creative business in the North.
What we stand for
We make change
We don’t wait for change - we make it. Bold ideas. Bold action. Bold results. We take risks, challenge the status quo, and push the industry forward - making sure the North leads, not follows.
We put people first
People are at the heart of everything we do. We invest in talent, nurture teams, and create real opportunities. By bringing the right people together, we build something bigger - stronger businesses, stronger communities, and a stronger industry.
We create the future
The future belongs to those who think differently. We champion new ideas, embrace diverse voices, and push boundaries to shape what’s next for music, culture, and creative business in the North.
We stand for whats right
Integrity is non-negotiable. We’re straight-talking, transparent, and committed to building a fairer, more accessible industry. We stand for inclusion, respect, and backing talent based on vision and drive - not background or connections.