Driven by people. Defined by purpose
Generator is powered by people - bold thinkers, doers and changemakers who believe in the North and back its creative future.
On this page, you’ll meet our core team, our board of trustees, and our youth-led Ambassadors Network. Together, we bring vision, lived experience and energy to everything we do.
We put people first
People are at the heart of everything we do. We invest in talent, nurture teams, and create real opportunities.
By bringing the right people together, we build something bigger than ourselves - stronger businesses, stronger communities, and a stronger industry.
We collaborate with the best to deliver real results.
From global brands to grassroots changemakers, our work is powered by partnerships. Together, we amplify Northern voices and make big things happen.
Our work
Our programmes, partnerships and community projects champion innovation, strengthen the creative economy, and ensure the North leads the way in music, culture and creativity.
We develop talent, grow networks, and create space for new voices - helping Northern artists, entrepreneurs and communities thrive in a rapidly changing creative landscape.
Because the creative North shouldn’t just be part of the conversation - it should be leading it.
Our work
Our programmes, partnerships and community projects champion innovation, strengthen the creative economy, and ensure the North leads the way in music, culture and creativity.
We develop talent, grow networks, and create space for new voices - helping Northern artists, entrepreneurs and communities thrive in a rapidly changing creative landscape.
Because the creative North shouldn’t just be part of the conversation - it should be leading it.
We’re always open to new partnerships and collaborative projects.
From music and culture to education, tech, and creative business - if you're serious about making real change in the North, we want to hear from you.
Let’s build something bold.
Say hello
Media Enquires:
press@generator.org.uk
Partnerships:
partnerships@generator.org.uk
Talent Programmes / Industry Support:
mail@generator.org.uk
General Enquiries:
mail@generator.org.uk
Join us on socials
Want to see what we’re up to? Follow Generator for the latest opportunities, updates, behind-the-scenes and more.
- Lucy Bridge, Generator x Warner Music UK InternBefore Generator, the industry felt out of reach. Now I’m in it — with world-class opportunities and the chance to build a real career doing what I love.
We’re here to put the North of England on the global map. Empowering talent, communities and businesses to shape the future of music, culture and creativity.
From Grassroots scenes to global stages, Generator is driving cultural and creative change across the North
Generator is the North’s leading music development agency. Since 1991, we’ve been breaking barriers, building careers, and pushing boundaries.
We don’t just talk about the future - we create it.
We give talent, creative entrepreneurs and industry professionals the tools, connections and platforms they need to grow and thrive. Whether it’s developing artists, backing startups or opening doors to global opportunities, Generator turns ambition into action.
We don’t just support the industry - we build it.
From launching labels to leading multi-million-pound regional strategies, Generator powers bold new infrastructure across the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
Interval Records
A joint venture label between Generator and Universal Music UK's EMI North, based in Newcastle. Providing first-rate regional artists with major-label development - led by artists, managers and creatives from the North.
We don’t just support the industry - we build it.
From launching labels to leading multi-million-pound regional strategies, Generator powers bold new infrastructure across the North.
Talent & Skills
We provide practical skills, training, and mentorship for emerging artists and industry professionals at all career stages.
Industry development
We create strategic opportunities and projects that amplify Northern music regionally, nationally, and internationally. We create strategic opportunities and
projects that amplify Northern music regionally, nationally, and internationally. We create strategic opportunities and
projects that amplify Northern music regionally, nationally, and internationally. We create strategic opportunities and projects that amplify Northern music regionally, nationally, and internationally.
Partnerships
We build influential partnerships, attract investment, and advocate for Northern music and creative industries.
Community
We deliver inclusive, accessible projects and events that engage local communities and celebrate diverse Northern talent.
Open Decks with World Head Quarters
Technical skills course
Feature
Open Decks with World Head Quarters
Open Decks with World Head Quarters
Technical skills course
We’re Not Waiting For Permission Anymore
We’re Not Waiting For Permission Anymore
Community First: How We’re Powering the North’s Creative Culture
Generator x Warner Music UK Internship
The Mercury prize moves to Newcastle
Next up X Nrthrn Baby
Northern music export
BBC Introducing
MOBO Fringe
MOBO and Newcastle City Council Announce The Fringe Festival
Black Incubator Project
New Black Music Incubator Empowering Northern Creatives in Music
Warner Music x Generator Studio
News & Views
The latest from across the Generator network - projects, people, partnerships and perspectives.
Stay up to date with what we’re doing, who we’re working with, and how we’re shaping the future of music, culture and creativity in the North.
Our Staff
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Mick Ross
CEO
Alice Fuller
Deputy CEO
Kay Canning
Finance Manger and Executive Assistant
Thomas Bagnall
Head of Programmes
Chyaro Hylton
Programme co-ordinator
Thea Van De Velde
Head of Brand and Marketing
Ste Allen
Sonic Futures Project Manager
Laura Freyaldenhoven
Music Industry Intern
Emily Bowdon
Programme co-ordinator
Adam MacDonald
Senior Programme co-ordinator
Lauren Butler
Brand and Production Lead
Camilla Whitfield
Marketing co-ordinator
Paul Barrow
Finance Director
Michelle Escoffery
Songwriter / PRS Foundation Trustee (National)
Ryan Lofthouse
Manager, Closer Artists (National)
Joel Thompson
Music Promoter (Local)
Chelsea Wood
CEO, Wood Management / Got Music (Local)
Bernard Butler
Musician / Producer / Lecturer, BIMM London (National)
Hazel Wilde
Musician, Lanterns On The Lake (Local)
Paul Lennon
Music Lawyer, Statham Gill Davies Solicitors (National)
Sue Collier
Festival Director & Live Events Producer (National)Our Board
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Careers
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Marketing and Communications Manager
We’re looking for an experienced Marketing & Communications Manager to help drive Generator’s brand and projects forward.
This is a hands-on role for someone who knows how to plan and deliver impactful campaigns, create engaging content, and manage digital channels with confidence. You’ll work closely with artists, partners, and our brilliant team to showcase the incredible talent and creative work happening across the North’s music and cultural industries.
We’re looking for someone who’s already worked in a busy marketing and communications environment, who’s skilled at juggling multiple projects and deadlines, and who can keep everything on-brand, on-message, and delivered to a high standard. From social posts and press releases to event coverage and creative storytelling, you’ll play a vital part in making Generator’s voice heard.
If you’re passionate about music, culture, and creativity, and have the experience to hit the ground running - we’d love to hear from you.
For more information and details on how to apply download the recruitment pack here.
Procurement Opportunity: External Evaluator
Generator is in the final year of delivery for the Skills for Music and Performing Arts Professionals and Technicians project, funded by the North East Combined Authority (previously North of Tyne Combined Authority). This project supports skills development for music professionals and technical roles in the performing arts across the North East.
We are seeking to procure an experienced and independent External Evaluator to assess the impact and effectiveness of the project. The evaluation will help us understand the outcomes achieved, lessons learned, and recommendations for future delivery.
Find out more here
Sonic Futures Programme Co-ordinator
Sonic Futures is a major multi-million-pound initiative funded by Tees Valley Combined Authority and Arts Council England, designed to build a thriving, sustainable music scene across Tees Valley. Delivered by Generator and Tees Music Alliance, the project includes dedicated funding for T ees Valley-based bands and artists to develop their careers, alongside support for music education and plans to grow the region’s festival landscape.
Working across Generator’s project strands, the ideal candidate will bring coordination and/or project management experience, excellent organisational and multitasking skills, and a genuine passion for both the music industry and the Tees Valley region.
We’re looking for someone flexible, ambitious, and well-connected locally, who will thrive in a fast-paced creative environment as part of a small but mighty team. In return, we offer a supportive, flexible, and creative workplace, where you’ll join a passionate team dedicated to making a real difference.