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The North of England takes the Global Stage at SXSW Austin
The North of England will take a collective step onto the global stage this March as ten artists from across the region showcase at the internationally recognised conference and festival, SXSW, in Austin, Texas. The showcase forms part of...
Generator Live 2024
Music, community and big conversations from the heart of the North East.
Community First: How We’re Powering the North’s Creative Culture
At Generator, community is not just something we serve. It’s something we build with. For over 30 years, we’ve worked...
Generator Is Backing MVT's Grassroots Levy - Here's Why
Before the sold-out stadiums, world tours, and chart-topping albums, Ed Sheeran, Sam Fender, and Arctic Monkeys were...
Dean Thompson & Joe Atkinson Mercury Prize Producers
Meet Deano & Joe - 2025 Mercury Prize winning producers behind Sam Fender’s UK No.1 album People Watching, the...