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Enigma Launch Landmark New Site for The Pen Shop

Digital Development agency Enigma Interactive have launched a landmark new eCommerce site for their client The Pen Shop. The site marks a step change in the way that The Pen Shop approaches digital, shifting from treating a website as a separate channel to becoming a digital first business.

The Pen Shop are Europe’s largest luxury pen & gifts specialist stocking world famous brands such as Montblanc, Parker and Cross. Headquartered in Morpeth they have retail stores in locations across the UK. The launch of the new website marks a significant step change in how the business approaches digital. Working with Enigma has enabled them to move from an off-the-shelf site that wasn’t performing to a custom solution specifically designed to meet their businesses needs and the needs of their customers.

Steve Grainger, Managing Director of Enigma said “We take an open and consultative approach to every new project with the aim of using the best mix of technologies to meet a client’s business needs and objectives. After going through our strategic process with The Pen Shop it became clear that to demonstrate their USP’s and showcase their high end products effectively we needed to develop a custom eCommerce platform.”

The new eCommerce platform has a number of custom features that are deeply woven into the design and functionality of the website to help The Pen Shop demonstrate to their customers why they are the go to choice for luxury pens and gifts. Examples of this include richly detailed pages for brands, advanced product pages that show off The Pen Shop’s exquisite writing instruments in detail and product specific features like a nib exchange and an intelligent refill finder service. The platform is also fully integrated with The Pen Shop’s internal systems including their ePOS, this allows for multi-location fulfilment where online orders can be fulfilled from or returned to any store creating a seamless customer experience.

Colin McClymont, Managing Director of The Pen Shop said “Working with Enigma on our website and eCommerce platform has been a real pleasure – the team have an infectious passion, valuable in-depth knowledge and a proven track record which is exactly what we were looking for in a digital agency.”

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