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Generator Partners with Music Managers Forum in a First-of-its-kind Programme To Train the Next Generation of Music Managers & Revolutionise the Future of the Industry

Co-funded by the North of Tyne Combined Authority and Arts Council England, creative development agency Generator has announced its latest partnership with the world’s largest professional community of music managers, MMF. Created to upskill music managers, this is a funded programme designed to develop their skills, build connections across the industry, and secure mentorship from some of the most seasoned managers across the country.

We are in an ever-changing landscape and future music managers need to recognise this while learning from those who are already working in this developing sector. The 6-month programme will see three regional music managers who are proven self-starters reach new heights. Successful candidates will receive training from MMF, and mentoring from a project lead where they will receive 2 hours of direct 1:1 support per week and a 4-hour monthly planning session, as well as the opportunity to attend national events. They will also help to develop a new Level 3 qualification in Music Management and support workshops for larger groups of managers at an early stage of their career, which will ensure the continuation of investing in the sustainability of the music sector.   

In prospective candidates’ applications, they are looking for proven experience of working in the music sector, as well as a strong track record in key areas, such as artist management, publishing, and artist management. They are also looking for a clear understanding of level 3 requirements and a demonstrable network to assist professionals. Don’t underestimate, however, the ability to prove a shining passion for the North East music scene, as it truly underpins the entire programme.   

It is a revolutionary opportunity not only for the industry but especially for the North East.  Music forms an essential part of our economy, and this fact is often overlooked. The industry has long been London-centric with future talent often feeling forced to leave their local area, and a career in music has long been viewed as unsustainable and inaccessible. It’s no secret that recently conducted research has shown a clear skills gap present. A successful music industry ecosystem needs artists, venue managers, artist managers, and everything in between.  

Generator’s goal has always been to make noise in the North, as well as retain talent while developing tangible pathways in the industry – without the need to leave the area. This programme exemplifies all of these aims while building new connections in the form of this partnership between Generator and MMF, as the latter has a longstanding commitment to equipping future music managers with the knowledge and networks they need to thrive.  

Overall, it’s a programme set to strike a chord with those calling out for much-needed change in the music sector.  

Mick Ross, Generator’s CEO said: “Generator has long focused on creating sustainable and inclusive opportunities for those in our region and is aware of the changes needed to make the industry more viable and fairer for all. Partnering with MMF on this programme is an exciting development of our commitment to fostering new talent and strengthening networks in both our local and regional community.” 

Paul Bonham, Professional Development Director, MMF said:“The North East represents such a vibrant part of the UK’s music culture, and the MMF is delighted to forge this new relationship with Generator to help support the region’s next generation of music entrepreneurs. A succession of managers from Newcastle, Sunderland and Durham, have already participated in our groundbreaking Accelerator Programme, and this new highly-focussed initiative will help build on those successes. Only by investing in managers and helping them grow sustainable businesses, will we ensure that the UK’s creative talent is able to develop and thrive.”  

For more information on this opportunity, you can download the procurement pack here. 

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