Introducing Our Business Experts: Transmit Consulting
Generator welcomes Transmit Consulting to our Supply Chain North East Business Expert Panel. Simon Clayton, Marketing Coach at Transmit, shares his case study of working with the team at Creative Coding to define the short-medium aims and objectives for the business in an increasingly challenging marketplace.
Client/Business name: Creative Coding – now Evolto
Problem/issues it was facing: The business had grown steadily since its formation but had soon realised the need for a more sustained and measurable growth strategy. They approached Generator to provide assistance with a business development strategy, including brand marketing and communications.
Solution/s: Simon Clayton, marketing coach at Transmit Consulting, worked with the team at Creative Coding to define the short-medium aims and objectives for the business in an increasingly challenging marketplace. This included understanding the ethos of the company to develop and value proposition and positioning statement.
Following a brand and marketing audit, it was agreed that the business would benefit from a re-brand and a relaunch to fully educate both existing and potential customers about what it can offer, as well as breakdown preconceived ideas about who they were.
Results: Evolto Limited was launched in Autumn 2018 with a new brand identity, website and marketing materials. Through the Generator scheme, Evolto is now proactively managing its sales pipeline and developing opportunities for long-term growth. The business has an innovative strategic plan that includes the development of further revenue streams and a marketing strategy and is already experiencing an increase in new enquiries.
Direct testimonial from the business re the programme/coach: “Evolto worked with Simon to complete a brand and marketing audit. We agreed that the business would benefit from a re-brand and a relaunch to fully educate both existing and potential customers.
Simon helped steer us through this process by sharing his wealth of knowledge, creative eye and key contacts to get us the quality design work we desired. We then worked together to develop an innovative strategic plan for the company that includes the development of further revenue streams and a detailed marketing strategy. I am pleased to say we are already experiencing an increase in new enquiries as a result of this, and now have a clear direction for the future.
Simon clearly ‘knows his stuff’ but beyond that, he really took the time to get to know and understand us, our company and some of the challenges we face in our industry, and that really made a difference. Whilst it might sound corny to say he has a great sense of humour, it is nonetheless true and our sessions all had a fun, creative, positive energy about them so as well as being really constructive they were very enjoyable too!” – Ruth Hawkin, Evolto
Interested in accessing fully funded business support from Transmit or any of our other coaches? Contact Emma for more information.
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