The Twist Group Wins Home Design Brand Elgin & Hall
Elgin & Hall, the British home design brand has appointed Newcastle-based, The Twist Group to handle its national public relations.
The independent agency won the three-way pitch to deliver a number of campaigns for Elgin & Hall, designed to reach new audiences and to raise of the profile of Elgin & Hall’s designer collection.
Chrissie Plunkett, Twist’s managing director, said: “Through insight driven campaigns and strategic storytelling, our plan is to strengthen Elgin & Hall’s position in the home design market and we look forward to achieving a step change in awareness for the brand.”
Elgin & Hall is a subsidiary of the multi-million pound Be Modern Group. Michelle Ackers, marketing manager at Be Modern commented: “We are delighted to appoint Twist, who we feel are best placed to dynamically build on the brand heritage of Elgin & Hall and to promote our continually evolving collections and market offering.”
Elgin & Hall is at the forefront of British manufacturing and is one of the UK’s leading brands in the home design industry. With a strong 50-year heritage, Elgin & Hall have an enviable reputation, renowned for innovation, design and quality.
This appointment marks the agency’s fifth new business win since setting up in July 2017.
Through insight driven campaigns and strategic storytelling, our plan is to strengthen Elgin & Hall’s position in the home design market and we look forward to achieving a step change in awareness for the brand.
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