Why Investing In Upskilling Your Workforce Is Vital In This Digital Age

Digitalisation is fundamentally changing our societies. Embracing a digital transformation is a real opportunity for businesses to continuously transform the skills of their workforce.

As all industries transform, the future of work is that employees may not have one career, but several – and as employers we must cater to that. In doing so, it will put those employers that do at the forefront of the digital race.

In order to ensure that your digital transformation is a success you need to have the right people with the right skills. Whilst many companies invest in external suppliers to carry out tasks such as updating their websites, manage their social media platforms, carry out search engine optimisation, a growing number of companies are starting to realise that there are more benefits to bringing these services in house by growing their own marketing departments to include digital marketing roles.

Apprenticeships are enjoying an increased profile across digital marketing and related professions, as companies of all sizes and disciplines realise the benefits they bring and the part they play in a multifaceted approach to recruitment.

Apprenticeships are a key component of the digital marketing professions drive to attract new talent, providing an accessible entry point and attracting those who might not have considered a career in digital marketing in the past. They set individuals on the professional qualifications pathway – providing a sound base for a successful career. They are also vital in allowing employers to train existing staff in an affordable way.

Apprenticeships provide an accessible entry point for individuals considering a career in Digital Marketing, but companies of all sizes and disciplines can benefit from the Digital Marketing Apprenticeships available by utilising them to upskill existing members of staff to become their own in house Digital Marketing Strategists

Virtual College is committed to supporting the digital marketing profession in attracting the best, brightest and most diverse talent for the future, as well as developing those already in the sector.

Training providers such as Virtual College, can help to take the stress out of the setup process, and how to access the available funding.

Apprenticeships are available in more than 170 sectors, including Digital Marketing.

If you are considering investing in upskilling your exisiting workforce or would like would like to find out more about taking on an apprentice, we can help. Get in touch today for an informal chat to find out more on:

• What funding options are available
• An overview of our digital marketing programme
• Managing your levy pot
• Using apprenticeships to invest in increasing existing staff skills
• Advantages of recruiting an apprentice and the incentives available

No pressure, no hard sell, no empty promises, just an open, honest discussion on how apprenticeships can benefit your business.