Pricing Strategy Workshop

Delivered by Ranson Pricing, who have successfully applied pricing in both B2B and B2C environments in both blue-chip and SME sectors, the masterclass will help attendees to develop a strategy to increase their revenue without any significant increase in their costs.

Key issues which will be covered in detail with case studies and practical sessions are:

• What is pricing & why is it so powerful?
• What pricing skills do you need in your business?
• How to price in practice
• ‘Big data’ and ‘analytics’ – proceed with caution

“Pricing is a common challenge for creative and digital businesses large and small. We all have to set prices and mastering this field not only boosts profitability today, but also saves hassle and pain in the long run. At Ranson Pricing’s one day pricing workshop you will learn handy rules of thumb and best practices that will guide your pricing decisions, understand how to gauge when you should charge premium or low rates, find your ‘meal deal’ and see how to manage your pricing over time.”