Celebrating Women in Digital and Tech: Lucy Batley, Co-Founder and Creative Director of JUMP

“Lucy was appointed as the Ambassador for Creative and Digital for the North East sitting on the regional committee of the Institute of Directors. She is also an after-dinner speaker and sits on a number of Boards and Advisory Panels, most notably for Newcastle University and membership body Digital Union. She has won prestigious international and national awards and spent five years in Milan specialising in research and brand strategy development.

Since establishing JUMP in 2007, Lucy has directed and led a number of design and marketing campaigns for multi-million pound organisations including Newcastle University, Newcastle upon Tyne Hospitals NHS Foundation Trust and NE1, the international award-winning Business Improvement District company.

For information about JUMP, please visit their website.”

1. In your opinion, what are some of the biggest challenges women who want to explore a career path in tech and digital face?

That the digital sector is not “sexy” and that you need to be a geek! That is a load of rubbish as there are tonnes of jobs, for example, project management, design, creative direction, which are all really exciting and you get to work with amazing people. I personally think that the digital sector is one of the fastest-growing and most inspiring sectors to be involved in.

2. What do you think needs to be done to attract more women to work in tech and digital?

Show the breadth of work that there is, the wide range of job types available and the variety of different companies you can work for.

3. What would your message be to women and girls looking to pursue a career in tech and digital?

You won’t choose a better career path!