Spotify’s Fresher Finds

Stepping up the discovery features, Spotify has announced the expansion of its ‘Fresh Finds’ playlists with genre specific lists that will update each week as a follow-up to its well-received ‘Discover Weekly’ playlists,

In The Gen’s experience, ‘Discover weekly’ behaves a bit like a drunken friend- signposting you to great albums one week and then behaving as if you don’t know who the Beach Boys are the next.

The existing ‘Fresh Finds’ playlists will continue, spanning multiple genres but in addition there will now be separate playlists released each Wednesday, championing hip hop, vocal pop, guitar driven, experimental and electronic music.

Spotify Principal Scientist Brian Whitman said: “Spotify has always focused on artists and listeners and with Fresh Finds we’re specifically looking at new creators, digging deeper to understand how undiscovered artists can attract a huge fanbase”.

Whitman continued; “By analysing the listening behaviour of our top tastemaker users, we’re able to predict new breakout artists and filter their hits-to-be into playlists with the most promising new music out there”.