Live Nation: Virtual Insanity

Live promotion titan Live Nation is partnering with video streaming service Hulu for a series of virtual reality (VR) concerts.

As reported by Music Week via The Hollwood Reporter, the series, which will be available via the Hulu VR app and will enable audiences to stream a series of concert performances shot in the 360-degree immersive format, with artists to be announced.

Live Nation Chief Strategy Officer Jordan Zachary said: “This partnership reshapes the way fans can interact with their favorite artists with unprecedented access through Live Nation. No medium has the potential to bring the magic of a live concert to life more than virtual reality. We are excited to work with Hulu to bring fans closer than ever to the biggest artists and tours in the world”.

In addition, Live Nation has also agreed a five-year deal with NextVR for VR concerts, that will reportedly span everything from small scale intimate concerts to large scale festivals, as reported by Re/Code.