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WeCreate Songwriting and Talent Development Programme

Following the success of Generator’s first WeCreate songwriting course we are launching an extensive talent development program aimed at female emerging songwriters.

The course will include an 8-week songwriting development course and a range of wider development opportunities for 10 emerging artists.

As well as developing songwriting and vocal skills, artists will build a professional digital portfolio of work, and develop a range of wider abilities including collaboration, researching wider development opportunities and understanding current music industry issues.

More details can be found here.



WeCreate is a talent development project that seeks to draw attention to the gender equality debate in music. It hopes to do this by increasing opportunities for young female artists and professionals to develop new creative work, build networks and break down barriers to pursuing career pathways in music. This work is connected to wider national initiatives and delivered through partnerships with Brighter Sounds:Both Sides Now, Youth Music, The Roundhouse (London) and the PRSF.

The core format is a series of workshops, network development opportunities, creative residencies with high profile artists, industry sessions with leading female contributors, access to National music industry learning events and showcases.



AAA (Access All Areas) is a talent development service for young music creators with special educational needs and disabilities (SEN/D). It focuses on innovative approaches to songwriting and live opportunities.

There are large challenges faced when looking to support songwriters with SEN/D in the North East. One of the problems is that it’s often very difficult to discover artists who are at a stage where they will benefit from the progression opportunities Generator offers. Through research in this area we have learnt that this may be due to the fact that artists with SEN/D do not have access to creative development opportunities, progression routes, guidance and promotion that might enable them to build a profile. There is also a chronic lack of role models.

Working with key partners (Drake Music and Sage Gateshead) we are able to deliver a creative model that enables talented, early stage artists with SEN/D in the North East to progress to a level where access to the wider music industry becomes a possibility.



SWITCH is aimed at electronic music producers in the North East.

Made up of a series of short courses, studio sessions and creative progression options, SWITCH focuses on Live sampling, production approaches, collaboration, live showcasing and music industry support.

The format, delivery location and partners (Co-Musica, Sage Gateshead and Kyloe House) have enabled us to engage with young people from a diverse range of backgrounds.


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