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Music Masters: Cash In On The Likes

Got all the tunes but none of the know-how? Social Media is just about memes right? Wrong.

In the second session of our latest round of music masters evening events, we’re pleased to bring you Cash In On The Likes, giving you, the artist, an all-you-need-to-know guide to branding and crucial techniques needed to turn those likes and retweets into sales and fans on seats.

How do you get started with building your fanbase? And once you have fans, what’s the best way to stay in touch, and sell stuff? This workshop with direct-to-fan expert Jessie Scoullar covers the basics on building and monetising your fanbase. We’ll review how to develop your brand, the basics of fan engagement, best practices for communication channels, campaign planning and product strategy.

Jessie Scoullar is director of Wicksteed Works, a London-based agency specialising in direct-to-fan strategy and management for bands, labels and brands.

Clients include Elvis Costello, Paul Kalkbrenner, Yann Tiersen, Kobalt Label Services, Paul McCartney, Noel Gallagher, Eurovision, Eagle Rock, The Veils, and Little Boots. Jessie first cut her teeth on the world of direct-to-fan with three years in the fast-paced environment of Topspin’s Creative Services team.

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