Pricing Strategy Masterclass

Event Details

Generator is pleased to present a special Pricing Strategy Masterclass aimed at helping creative and digital businesses in the North East focus more effectively on their pricing and gain essential insight into the art of selling the right product to the right customer at the right time.

Delivered by Ranson Pricing, who have successfully applied pricing in both B2B and B2C environments in both blue-chip and SME sectors, the masterclass will help attendees to develop a strategy to increase their revenue without any significant increase in their costs.

Pricing is a common challenge for creative and digital businesses large and small. We all have to set prices and mastering this field not only boosts profitability today, but also saves hassle and pain in the long run. At Ranson Pricing’s one day pricing masterclass you will learn handy rules of thumb and best practices that will guide your pricing decisions, understand how to gauge when you should charge premium or low rates, find your ‘meal deal’ and see how to manage your pricing over time.


Registration: 9.45

Event start: 10.00

Event close: 16.00

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear

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