User & Customer Experience Masterclass

Generator is partnering with leading UX consultant Helena Hill on a series of workshops covering the key areas of user and customer experience.
We will be running two group sessions with a follow up 1-2-1 session for each business with Helena Hill focussing upon either website design, customer journey planning or data insights.

Session One: Why Be User and Customer Centric and What Does It Actually Mean For Your Business In Terms of Tangible Growth?

Monday 22nd November, 1:00 PM – 2:30 PM

Buyer Personas & Empathy Mapping; when is the last time you put yourself in the shoes of your users and customers? Don’t worry if you haven’t, we’ll give you the tools to get to know them and why they buy from you!

Customer Journey Planning and exceeding customer expectations: how to make customers feel wanted at every stage of their journey with your brand, from awareness right through to advocacy.

Session Two: Website Quick Wins

Thursday 25th November 9:30 AM – 11:00 AM

We’ll take a look at some of the good, bad and the ugly and learn about what makes a great user experience. From the layout of headers and security to the smallest user interactions on your website, you’ll learn how you can make small changes that make a big difference.

Measuring success with data: we’ll be taking a look at some simple ways in which you can measure the impact of changes, including customer lifetime value, system use, customer satisfaction and effort scores.

After the workshops, you will be able to book an hour long 1-2-1 session with Helena to delve deeper into the workshop content in the context of your business

This short yet impactful bootcamp is open for up to only ten businesses so we advise quick registration to secure a place. Please note you must be able to attend both sessions

Register for the Digital Pathfinders programme to attend this masterclass completely free