Newsroom - Generator

Generator

7th May 2025

2025 Mercury Prize moves to Newcastle

For the first time in its history, the prestigious Mercury Prize will take place outside of London – and it’s coming to Newcastle. As the North’s leading music development agency and Lead Industry Partner for the 2025 Mercury Prize,...

Generator

16th April 2025

Next Up x Nrthrn Baby

Championing underrepresented sounds from the North East Next Up is all about developing talent that doesn’t always get a seat at the table – putting artist growth, collaboration, and creative freedom at the centre. Applications for our first cohort...

Generator

8th April 2025

“It Means a Lot To Be Able To Be That Person”: Jasmine 4.t on Trans Visibility, Dream Collaborations & Being Inspired by Lucy Dacus

In a world full of filters, authenticity is hard to find – which is another reason why Jasmine.4.t a.k.a Jasmine Cruickshank is so rare. Sharing her experiences as a trans woman through an ethereal blend of indie and folk...

Generator

6th April 2025

“High Energy, Lots of Dad Dancing on Stage”: Adult DVD on Not Taking Themselves Too Seriously, the Leeds Music Scene & Favourite Tattoos

If you haven’t heard the name ‘Adult DVD’ yet, you’ll inevitably hear about this rising six-piece on the cusp of breaking and changing the industry for the better. Hailing from Leeds, they’ve become known for their genre-blurring nature, and...

Generator

5th April 2025

6 Music Festival: BBC Introducing Takeover Night Showcased the Undiscovered Gems in the North

A longtime champion of the finest new music, BBC Introducing has become synonymous with being the platform to discover future festival headliners, and their hotly tipped showcase held at Manchester’s Yes was to be no different. Bringing together a...

Generator

18th March 2025

Northern Music Export Office sets to Drive International Growth for Local Talent

Northern musicians are poised to expand their reach internationally through a new initiative aimed at showcasing their talents worldwide. The Tees Valley Combined Authority, Liverpool City Region Combined Authority, and the North East Combined Authority have collaborated to establish...

Generator

11th March 2025

Generator X International Women’s Day: Celebrating the Empowering Women in Our Community

Each year, when March rolls around and the International Women’s Day campaign is announced, there’s always a renewed spirit of celebrating the women who are making a difference across our various industries. However, once the day is over and...

Generator

3rd March 2025

Empowering Black Music Talent: Generator’s Incubator Programme Launches in the North East Backed by Warner Music UK

North East headquartered music development agency, Generator and Yaw Owusu’s Nothin But The Music creative consultancy organisation, which is based in Liverpool, have announced the expansion of its collaborative Black Music Incubator Programme. In a week that saw the...

Generator

20th February 2025

BBC Introducing Partners With North East Music Leaders To Boost Region’s Artists

Music venues, festivals and agencies in the North East have announced a partnership with BBC Introducing that will create opportunities for new and independent artists launching careers in the region. BBC Introducing has been offering new and unsigned artists...