Seriously Creative Senior Hire at O

Having invested £650,000 into a new space and staff hires in 2018 to support future growth in its creative content services, O has continued to go from strength-to-strength with significant new client wins in fashion retail, clean energy and fintech sectors throughout 2019.

Kirsty previously spent 11 years at MHA Tait Walker heading up the marketing team, with seven of those working with the national MHA business development and branding team. Kirsty brings a range of experience in marketing, branding, communications strategy and marketing measurement. She has worked with lots of regional businesses over the years, to help them better understand and develop their strategy and how to benchmark and measure success.

Commenting on her appointment, Kirsty said: “I have worked with O for many years in my previous role and have always admired the agency and the team. I got to see first-hand the amazing job they do for their clients and loved having them as an extension to our marketing team. It’s been great to jump to the other side and join agency life. I can’t wait to use my skills in different ways, and with a really varied client base.

“The team’s creativity, enthusiasm and O’s culture were all big draws for me, they have made the transition from industry to agency very exciting and I’m really looking forward to spending more time getting to know the team and O’s clients”.

Kari Owers, managing director at O, said: “Our agency driving mission is to be ‘seriously creative’ – blending creative thinking with a clear goal and measurable data to ensure our work has impact. For many years now we have been driving clear business value with this approach, so I am delighted Kirsty is bringing her wealth of knowledge on business development and marketing strategy to our client roster.”

O was founded in 2005 and has won over 60 industry awards, including being shortlisted in Best Agency Outside of London at the PR Week Awards in both 2017 and 2018, as well as being named as ‘Best Small Company in the North East’ in the Journal Best Places to Work Awards last year.

The agency works with high-profile clients including Flymo, intu Eldon Square and Metrocentre and the British Masters.