W North adds two to its growing Newcastle PR team

W North adds two to its growing Newcastle PR Team

Newcastle-based PR agency W North has made two key appointments to support parent agency W Communications’ vision for a true UK-wide operation.

Based in Ouseburn’s Toffee Factory, W North, which opened its doors less than three months ago, is the Newcastle arm of London’s W Communications, a PR firm recently recognised by The Holmes Report as one of the world’s top 10 fastest-growing agencies.

Becky Beaumont has joined as Account Manager and has been quickly followed by Bridget McClean as Junior Executive.  Becky joins W North with a wealth of experience across business and consumer communications. In her previous role at NewcastleGateshead Initiative (NGI), she delivered the communications strategies for the business tourism and inward investment departments, while working with a range of clients through the agency arm of NGI.

A Northumbria University graduate, Becky, aged 26, has also held roles in Vauxhall Motors’ consumer communications team and Sage’s global PR team. She is an active member of the CIPR North East committee.

Former journalist Bridget, 24, is graduating with a Master’s degree in PR from the University of Sunderland. She completed her undergraduate studies at University of Leeds and brings experience in both PR and journalism, having worked as an executive at Creo Communications and as a reporter at the Hexham Courant and Grimsby Telegraph.

Adding to W’s global offices in London, Amsterdam and Singapore, W North is delivering PR campaigns for clients including Kopparberg, Reeves, McGuigan Wines and most recently, Sage Gateshead.

Christian Cerisola, Head of W North, said: “It’s great to get a strong team in place; they’re the building blocks for W North. There is a wealth of hungry talent in the region and we plan to continue to recruit the best. With the current team in place we are already delivering and executing strong campaigns with exciting global brands from the heart of Newcastle.”

W Communications’ Managing Director Richard Tompkins has been overseeing the Northern expansion. He said: “W North is designed to offer our client base a unique regional focus outside of the London bubble. Newcastle is a modern and thriving hub teeming with creative talent. It’s the perfect place to expand our operations.”

Earlier this year W Communications announced it was establishing W North through the acquisition of Glue PR and recruitment of Cerisola to lead the new venture.