BBC & AIF: In the Field

The Association of Independent Festivals (AIF) has extended its partnership with BBC Introducing. The project has matched emerging talent with independent festivals across the UK since 2012.

Festivals participating in the initiative this year include Bestival, Blissfields, Kendal Calling, Larmer Tree Festival, No Tomorrow, Nozstock the Hidden Valley, Pete The Monkey (France) and Village Green with artists including Bearcubs, Lisbon and Shelter Point joining their line-ups this season.

Artists and bands are selected from a pool recommended by regional BBC Introducing teams from across the UK and are then matched to a festival based on genre.

Head of BBC Introducing Jason Carter said: “We are delighted to be teaming up once again with AIF. By pairing BBC Introducing artists with a number of independent festivals, we’re opening the doors for new acts to experience the thrill of playing a festival stage and being seen by whole new audiences”.

Artists who have previously taken part in the initiative include Savages, The Heartbreaks and in 2014, James Bay at Larmer Tree Festival.

Find out more here.