Northern Man Launches Voiceover Business

Northern Man Productions, launched by Bruce Edwards, who previously worked as a radio producer and presenter for BBC Cleveland, will now provide his voice to businesses to help them deliver effective digital content.

Bruce started the company with support from the North East Business and Innovation Centre (BIC) in Sunderland, citing the rise in technology and a demand for voice-over work as the main reasons for starting up.

“Many organisations are producing videos that need quality narration,” said Bruce, “and the explosion of the internet has made it possible for companies to make their own video content to get their messages out there. It’s a very busy marketplace.

“But with these videos, there usually needs to be a voice or some sort of vocal trigger to help the viewer understand what’s going on.

“This is where I come in and lean heavily on my experiences in radio – where I’ve learned how to speak in a compelling way – and deliver effective narration to help the viewer or user.”

Bruce, who can also lend his voice to audio books and various other applications as part of his offering, says going self-employed is a great opportunity for him to build on his successful career in the media.

“I’ve got a lot of contacts from my time in radio and with the broadcasting industry coming back stronger than ever, I believe it’s a good time to go self-employed and build on something I really enjoy doing.

“I’m very thankful to the BIC and their Business Adviser, Margaret Cook, who provided me with a very clear route towards starting the business.

“Margaret shared lots of knowledge on starting up and signposted me to helpful events at the BIC that focussed on important matters like cash flow, record keeping and getting customers.”

Bruce was supported by the BIC through the New Enterprise Allowance programme, a national government initiative.