On:Demand Goes Live

Sentric Music and VMS Live this week launched On:Demand, a joint venture offering club nights and support slots to artists who are looking to develop their live careers in some of the UK’s most popular music venues.

On:Demand will host monthly club nights at Manchester Academy, The Bullingdon (Oxford), The Waterfront (Norwich), The Duchess (York) & Alfie Bird (Birmingham) as well as a roll out to other venues throughout 2016. The On:Demand brand will also host after show parties for some of the larger touring acts playing at VMS’ venues as well as taking artists to showcase festivals and tour supports in Europe and beyond.

Chris Meehan, CEO of Sentric Music said: “The primary role of On:Demand is to create a route of engagement between artists and some of the UK’s leading music venues”.

He continued: “Our partnership with VMS Live will give artists the opportunity to grow outside of their local environment. With the help of the promoters at VMS, artists will get the opportunity to play nationwide tour supports and headline shows as they progress”.

Carl Bathgate, Commercial Director of VMS Live commented: “We are very pleased with the support we have received so far and the cumulative effect of our media and all other partners working towards the development of emerging talent should prove to be invaluable”.

On:Demand is positioned to bring to the live music sector what BBC Introducing has successfully done for breaking artists within the BBC radio network. With over 30 venues within the VMS portfolio there is a home for artists of all levels and a network of marketers that know how to drive crowds to shows.

Not only will artists benefit from the live opportunities available at On:Demand, they will also have access to a range of industry partners assembled by Sentric that can provide services from merchandise, music videos, distribution and more.

A full list of partners is available at the official On:Demand website . Artists wanting to get involved should follow the instructions on the website.