Taylor Swift Archives

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23rd November 2017

Swift Sales Defy Streaming Critics

In our previous edition, The Gen questioned the wisdom of Taylor Swift’s team in withholding the star’s latest album ‘Reputation’ from streaming platforms. In our view, ‘windowing’ is short sighted and an invitation to access the album through piracy...

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6th September 2017

Swift Streams Smash Records

The first single from Taylor Swift’s forthcoming album has smashed Spotify and YouTube records, clocking up 8m streams and over 19m views in its opening day. ‘Look What you Made Me Do’ was released at 11.30pm (ET) on August...

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16th December 2015

Apple Snags Swift Exclusive

Apple has shown its streaming hand this week, with the announcement of the exclusive release of Taylor Swift’s ‘1989’ world tour video. The release will be available in its entirety exclusively to Apple Music members around the world- A...

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16th December 2015

Magic ‘Moments’ for Vevo and Twitter

Vevo has partnered with Twitter for the launch of the social network’s latest feature ‘Moments’. The new addition enables Twitter users with snapshots of so-called ‘Moments’ from around the world, displayed through a mix of video content, interactive text...

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2nd December 2015

BBC Music Awards Announced

Not short on announcements this week, BBC Music has announced the artist shortlisted for its 2016 awards, taking place on December 10th at the Genting Arena, Birmingham. Foals, Adele, Ed Sheeran, Jamie XX, Florence + The Machine and Years...

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24th June 2015

Taylor Takes the Bite out of Apple

The dust is settling as Apple climbs down from the Taylor tree- allow The Gen to surmise this modern day grim fairy tale for the music industry Essentially, Apple generated growing discontent following its decision to offer a free...

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28th January 2015

BBC Swiftly Descends On Norwich

The BBC Radio 1 Big Weekend will take place at Earlham Park in Norwich this year from 23rd – 25th May. Taylor Swift (pictured) has been confirmed to be performing at the event as well as BBC Introducing-discovered-Norwich-based act...

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17th December 2014

Female Artists Rule YouTube

YouTube has revealed its most watched music videos of the year, in which eight out of ten were female artists. Katy Perry (pictured) took the top slot with ‘Dark Horse’, followed by videos from Iggy Azalea, Sia, Taylor Swift,...

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19th November 2014

Spotify Issues Swift Riposte

As Spotify passes the mark of 50 million registered users, the fallout from a perfectly swift storm continues, with Founder Daniel Ek responding to Taylor Swift’s (pictured) decision to pull her entire catalogue from the service. Ek’s response, which...

Posts Tagged Taylor Swift