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Music Futures Masterclass – Digital Marketing

Always in huge demand, Generator’s Digital Marketing Masterclass features insight and practical advice from special guest Tom Packer (Director) and Rob Nancollas (Digital Marketing Manager) at Motive Unknown. 

Whatever type of music business or artist you are, social networking and direct-to-fan online tools are integral to your approach. Online marketing and promotion offers you easy access to your target audience, so getting to grips with your online presence is key.

Our Digital Marketing Masterclass will take a detailed look at the online tools available and offers practical, bespoke advice to you through expert tuition, case studies and practical tasks. Over the course of the day, we’ll cover key digital marketing and promotion tools, communicating effectively on Twitter, Youtube and Facebook making the most of video content, how to build your fan or customer base, managing mailing lists, how to analyse your Facebook and digital data, and take advantage of it.

Between managing campaigns for artists such as Alt-J, Run The Jewels, Blink-182, J Dilla, Richard Ashcroft, Leftfield, Jack Savoretti, James and DJ Shadow, and running the Daily Digest, there’s not much they don’t know about digital marketing.




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