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DIGITAL BOOTCAMP

Get your new starters up to speed with practical project briefs & design sprints, delivered by our partners hedgehog lab, Orange Bus and Gospelware, along with soft skills workshops & networking events. 

To find out more click here.

  • An Introduction to the Unity Game Engine

    21 Nov

  • Music Masters: The Art of Branding

    23 Nov

  • Pricing Strategy Masterclass

    30 Nov

  • Start-up Advice Day

    8 Dec

  • TD Sessions: Spotlight on Start Ups

    14 Dec

  • Generator UX Day

    17 Jan

  • PR Masterclass

    18 Jan

  • Brand Sprint Masterclass

    30 Jan

An Introduction to the Unity Game Engine

21-11-2017 16:00

The event will be an introduction to the Unity game engine. It will be presented by Chai Lacombe-Bar from Mooshoo Labs, a company specialising in Unity development based in Newcastle and Phil Jeffes from Electro Cat Studios.

During the event we will cover the basics of Unity (an engine for making 3d games). We will look at how assets are imported and scripted in the Unity engine. We will be creating a Tank Game where the objective is to destroy objects, which appear in the environment. The end point for your creation will be the limits of your imagination. There will be instructors on hand to help with any problems which might arise.

Participants in this masterclass will leave with not only the knowledge they gain along the way, but also a working tank game, with starting code provided, which will have been customised as part of the workshop element of the evening.

Participants are asked, where possible, to bring their own laptops with the Unity Engine preinstalled (there is a personal edition available for free from https://store.unity.com/). The session will assume no prior knowledge of Unity but any experience of coding or scripting software will be useful.

TO REGISTER FOR THIS FREE EVENT CLICK HERE

Please note this event is for 18-24 year olds.

 

Ladders is aimed at helping 18-24 year olds get a foot in the door. Over the course of 12 weeks, you’ll work with an industry mentor to develop your skills in either film, music or software development. You’ll learn valuable employability skills, develop your CV, visit local companies, and build that all-important network.

The next Ladders course starts in February 2018. If you’d like to know more about how we can help you kick start your career then visit our website HERE or feel free to message me with enquiries at cal@generator.org.uk

Ladders is part of ‘Digital Futures’, Generator’s business support programme that is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for beneficiaries from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear (excluding Tees Valley)

LADDERS EVENT

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Music Masters: The Art of Branding

23-11-2017 10:00 The Mining Institute

Generator & Tipping Point are proud to present ‘Music Masters’, the latest series of high octane, music business masterclasses covering all things industry from touring to branding, gigs to labels, self-releasing to publishing and everything in between – through Music Masters, Generator will provide highly engaging events with key professionals from the very industry itself sharing their knowledge and views.

Kicking off the series will our debut subject addressing all things marketing & branding in the music industry in 2017, we bring you – Music Masters: The Art of Branding.

Commencing the series as a full day on Thursday 23rd November at Newcastle’s historic Mining Institute, we’re proud to be giving you two esteemed panels of musicians, managers, creative consultants and label owners alike, containing the following guests:

Laura Cortes – Digital Director (Warners)
Mark Lippmann – CEO, Head Promotions & Artist Manager (Scruff Of The Neck)
Scott Lewis – Label Owner (Clue Records), Artist Manager (Temple Management)
Marc Williams – Producer/Artist Manager (OddChild Recordings)
Henry Carden – Manager (Quiet Crown), Promoter (Pay For The Piano, Twisterella Festival)
Daisy Finetto – Lead Creative (ATM Artists), Musician (Mausi)
Coco – musician/Rapper (CoCo)
Tom Booth – musician (The Pale White)
Matt Hall – Musician (Little Comets)

You’ll leave the event with more information on how to build your brand from zero budget, how to effectively and simply build around your music as well as learning more about what makes a strong creative brand, how the best in the business do it.

 

TO ATTEND THIS FREE EVENT, REGISTER HERE

 

Please note that this event is free to attend but prior registration is essential due to limited spaces.

 

 

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Pricing Strategy Masterclass

30-11-2017 09:30 Clavering House

Generator is pleased to present a special Pricing Strategy Masterclass aimed at helping creative and digital businesses in the North East focus more effectively on their pricing and gain essential insight into the art of selling the right product to the right customer at the right time.

Delivered by Ranson Pricing, who have successfully applied pricing in both B2B and B2C environments in both blue-chip and SME sectors, the masterclass will help attendees to develop a strategy to increase their revenue without any significant increase in their costs.

Pricing is a common challenge for creative and digital businesses large and small. We all have to set prices and mastering this field not only boosts profitability today, but also saves hassle and pain in the long run. At Ranson Pricing’s one day pricing masterclass you will learn handy rules of thumb and best practices that will guide your pricing decisions, understand how to gauge when you should charge premium or low rates, find your ‘meal deal’ and see how to manage your pricing over time.

PLEASE REGISTER HERE.

Registration: 9.45

Event start: 10.00

Event close: 16.00

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear

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Start-up Advice Day

08-12-2017 10:00 Newcastle City Library

This event is aimed at early stage creative and digital businesses and will be showcasing the support available from both Generator/Digital Union, and that of our Digital Union members. Come along to discover what some of the best creative/digital businesses in the region can offer.

The day will include interactive workshops from Blu Sky Tax, The Office Rocks, JAC Media and FutureSkillsVision, as well as a panel discussion from business founders & investors. Covering everything from essential finance advice and leadership to promoting your fledgling business, whether that be online or getting yourself noticed in the press, this is an event not to be missed!

We will be highlighting the fantastic support that Generator and Digital Union can offer start-ups, plus there will also be a marketplace of businesses showcasing their start up support packages and offering free advice sessions.

REGISTER HERE!

Schedule of Event

10.00 Registration

10.30 Founders, Investors & Finance

12.45 Exhibitor Pitches

13.00 Lunch – Marketplace & Networking

14.00 Leadership workshop – FutureSkillsVision

15.00 PR Workshop – JAC Media

16.00 Social Media Workshop – The Office Rocks

17.00 Marketplace & Networking

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

Logo Strip

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TD Sessions: Spotlight on Start Ups

14-12-2017 16:00 Northern Design Centre,

From Newcastle to Manchester to London, tech startups have really taken hold as an ongoing phenomenon for the UK economy.

Following on from our Start Up Advice Day, the final Thinking Digital Sessions of 2017 we’ll be featuring tech startups and scaleups and learning about their innovative business models and their plans to survive and thrive in 2018 and beyond.

Speakers to be announced shortly…

4.00pm – 5.00pm: Registration with refreshments

5.00pm – 6.30pm: Talks with Q&A

BOOK NOW

This event will be followed by the Digital Union, The Northern Design Centre, Design Network North and Thinking Digital Christmas Party at the same venue.

With live music, good beer, delicious food vendors and a variety of design led gift stalls all from local businesses, we will be transforming the Northern Design Centre into a fully festive Christmas market for one night only. So join us for what we hope will be an opportunity to network with lovely like-minded people, buy some last minute presents, enjoy live music, drink some great beer, eat some tasty food, and be full of festive cheer!

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear (excluding Tees Valley)

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Generator UX Day

17-01-2018 10:00 Live Theatre

Generator are pleased to announce our UX Day. The day will take the format of interactive workshop sessions with some of the best UX teams in the region. From digital giants Orange Bus to government departments making waves in UX such as DWP & HMRC, come and hear about the fantastic work going on at the forefront of UX design and how important collaboration is to advancing the subject.

Anna Rzepczynski, Orange Bus & Craig Abbott, DWP: Prototyping & User Research

  • How to use research to inform your design
  • What a prototype is and how to build one.
  • How to conduct usability testing using your prototype

Helena Hill, 49 Digital: Information Architecture

  • The organisation of information
  • Labelling systems
  • Navigation systems
  • Search systems

Ross Linnett, Recite Me: Accessible Design

  • What makes an accessible web interface
  • Tools & tech available
  • The different issues to consider when designing an accessible website

Shaun Allen, hedgehog lab: Immersive Design

  • Details tbc

Stephen Proctor, HMRC & Lisa McClure, Orange Bus: Content Design

  • The importance of content in user experience & user-centred design
  • Writing for the web techniques
  • Content strategy & content design.

REGISTER HERE

Schedule of Event

10.00 Registration

10.15 Morning Session

12.30 Lunch & Networking

13.30 Afternoon Session

17.30 Event Close

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

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PR Masterclass

18-01-2018 09:45 Sunderland Software City

Whether it’s creating a tailored PR & Digital Marketing campaign or managing a company’s brand online, MA News Journalism Graduate, Jon, is an expert at creating dynamic content that connects. Before joining the world of marketing, Jon co-founded the North East’s first video led arts and culture webzine KYEO TV and was also the editor of the UK’s leading online publication for business, bdaily. He is now the MD of JAC Media and spends much of his time raising the profile of Generator, Digital Union and its members.

In this session, you will learn the following….

  • How to approach the media
  • How to write a killer media release
  • How to build your contacts
  • Do’s and dont’s as heard from a media savvy pro

Joining Jon will be Holly Peacock-Goodwin, Digital Content Director at O PR. Her session will be around ssing social and digital media to build your brand. Holly will be talking through how companies can use their owned online channels to market themselves, how we do it at O and brainstorming ideas on how you can take these learnings back into your business.

REGISTER HERE

Registration: 9.45

Event start: 10.00

Event close: 16.00

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

*County Durham, Northumberland, Tyne & Wear

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Brand Sprint Masterclass

30-01-2018 09:30 1 Salters Rd

Generator are pleased to announce our Brand Sprint, delivered by Wonderstuff.

Focus, Fast.

Start the clock and prepare to focus on your vision. These 3 hour sessions are dynamic and productive. Designed to delve deep, they explore and draw to the surface, the key information required to define your organisation’s brand and vision.

With paper, pens, phones and people, we work through your business’s Vision, Purpose, Values, Audiences, Personalty and Competitive Landscape. The results of the sprint are captured and documented during the session, so you are ready to go the minute the clock stops.

The sprint helps clarify not only what you do, but how you do it, why you do it and who will be interested in what you have to offer. The session will help you understand the value of your brand to your business, with the results informing how you develop the nature and culture of your business and how your product, service or experience attracts, communicates and retains customers.

The sprints are suitable for startups, scale-ups and well-established businesses.

REGISTER HERE.

Schedule

The day takes the shape of 2 x 3 hour sprint sessions, held at Wonderstuff in Gosforth. You can select either the morning or afternoon session when you register. The session is suitable for 1-2 participants from your organisation, facilitated and supported by 2 of the senior Wonderstuff team. (One of you must be a decision-maker for the organisation).

09.30 – 12.30 Sprint 1 (registration from 09.15)

13.30 – 16.30 Sprint 2 (registration from 13.15)

About Wonderstuff.

Wonderstuff are a team of brand and design strategists based in Gosforth, helping organisations to understand, clarify and communicate their brand. They have been working with ambitious SMEs across the UK for a decade – creating powerful brands, effective design and engaging communications – all with the aim of realising brand vision.

‘Digital Futures’, Generator’s business support programme, is designed to meet the business development needs of the North East’s creative and digital businesses. This programme is part-funded by England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Places at this event are FREE OF CHARGE for creative and digital businesses from North East England, thanks to ERDF funding.*

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