Team Generator


Jim Mawdsley

Jim MawdsleyAs CEO of Generator, Jim Mawdsley oversees the agency’s work to build and strengthen regional music and creative digital businesses.

Jim is currently an active board member of The Association of Independent Festivals and Festival Director for Evolution Festival which regularly sees attendance of 45,000.

Jim has operated as an independent music promoter since the mid eighties promoting events ranging from small venues to large scale outdoor events including building Shindig, the Newcastle club night into an internationally recognised brand over his 12 year involvement.

Jo Thornton

Jo ThorntonJo is Deputy CEO at Generator and responsible for fundraising for the organisation. Jo is familiar with Generator’s entire programme, and has specific history with the engagement projects for young people – she sat on the Music Education Forum when it existed.

Jo also coordinates the Evolution Festival’s Participatory Programme.

Prior to Generator, Jo worked at Welfare State International, The Big Chill and Essential festival.

Jonny Gray

Jonny Gray

Since 2010, Jonny has been working on the organisation’s ground breaking ERDF music business support programme, ‘Building the Business of Music’. Jonny played a key role within the team, ensuring that all output targets were met and in most cases greatly exceeded.

Given his track record in delivering a successful programme and his previous working knowledge of the music industry, Jonny is uniquely placed to lead Generator’s ‘Music Futures’ business support programme which provides essential assistance and guidance to music businesses, musicians as well as the wider creative digital industries.

Bob Allan

Bob Allan

Bob manages Generator’s comprehensive artist development programme ‘The Tipping Point’, working with some of the best emerging artists across the UK, he also oversees the programming of creative and business-led masterclasses for artists, producers and musicians. As the artist development manager he also produces Generator’s flagship live event Evolution Emerging and showcases at national music industry conferences, offering a platform for the finest emerging talent in the North East and across the UK.

Bob has worked at national music festivals, has a background as a musician for 14 years and a degree in Managing Cultural & Major Events. He has experience of performing at international festivals and touring in the UK and Europe as well as managing artists and delivering successful release campaigns.

Elizabeth Rowan

Elizabeth Rowan

Elizabeth has a wide range of experience working in both the not-for-profit sector and in the music and entertainment industry, ranging from a major multinational record company, and then for the Musicians’ Union, to Regional Manager for the TUC, leading on publicly funded projects.

With a keen interest in live music and the arts, Elizabeth combines her financial and admin management skills and knowledge with her understanding of the creative industries sector to ensure that the organisation’s admin and finance systems run efficiently and effectively. She is the go-to person for paying the bills!

Ged Robinson

Ged is Generator’s Events and Skills Development Coordinator, supporting artists through a programme of advice sessions, masterclasses, training, seminars, conferences and showcases that provide creative and professional development for UK talent. Ged also works on the organisation’s talent development programme ‘The Tipping Point’ and key North east new music showcase – Evolution Emerging.

With a background as a performer and organiser of diverse music projects he has enjoyed features on BBC Radio 1, Radio 2 and BBC 6 Music as well as the BBC Introducing Stage at Latitude Festival. In addition to this Ged has a strong track record in working on live events and has held production roles at London jazz Festival, Tramlines, Liverpool Sound City, The Great Escape and in the Performance Programming team at Sage Gateshead.

Generator are supported, advised and governed by our board which includes:

Tony Wadsworth CBE

Tony Wadsworth joined Generator’s board in 2008, until recently he was also CEO and Chairman of the BPI and BRIT Awards Ltd.

In a 26 year career with the UK based company EMI, he held many roles including Managing Director of Parlophone, a label which he relaunched in the 1990’s achieving sustained hits with artists such as Blur, Radiohead, Crowded House, Pet Shop Boys, Tina Turner and Queen.

His subsequent move to running all of EMI’s UK labels saw a period of unparalleled global success with Robbie Williams, Coldplay, Kylie Minogue, the Rolling Stones and the Beatles.

Prior to joining EMI, Tony gained a degree in Economics from Newcastle University and typically, spent the following 3 years playing in a band with his college friends.

Jason Legget

Jason is an experienced senior media executive with project leadership, senior marketing and business development experience, with a proven track record across a range of media and tech industries in both the private and public sectors.

Specialist skills include multi-platform content, digital marketing, leveraging value from dormant IP, product development, business development, project management, partnership brokerage and deal flow.

Dave Cross

Dave brings immense experience of national networking having developed the Arts Council’s UK-wide META network which later evolved into the Music Industries Development Association and following on from which, he became an Executive and Trustee of the National Music Council.

His involvement in the industry began with small scale arts promotions in the late 1960s and regular hands-on work with live and broadcast music, local and national theatre and in event production. Having directly managed small businesses with personal responsibility for staff, IT, accounts and admin he has active in planning, budgeting, management and statutory permissions, particularly Licensing, attached to a range of projects, from community festivals to regional flagship attractions and events, in the public and private sectors. Dave continue to provide audio and licensing services for events and to provide IT and Internet hosting facilities.